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Integrated Campaigns Manager, Account-Based Marketing

16 hours, 14 minutes ago
United States
Full-time
Lead
Marketing Manager
Sales and Business Development
Content Marketing
Apply Now
Stripe

Stripe

Stripe is a global technology company that provides financial infrastructure for the internet. They offer a suite of APIs and tools for businesses to accept online and in-person payments, automate financial processes, and embed financial services in th...

Diversified Financial Services
5K-10K
Founded 2009
$8700M raised
View All Jobs 49

Description

  • Build the global ABM strategy, program, and toolset in partnership with campaigns, regional demand generation, product marketing, executive marketing, strategy and operations, engineering, sales, and customer success teams.
  • Design standards for 1:1, 1:few, and 1:many ABM approaches.
  • Partner with regional demand generation teams to understand local ABM needs and provide resources that support regional strategy, delivery, scale, and pipeline generation.
  • Establish a measurement framework to track account reach, account engagement, and pipeline impact.
  • Report regularly on results, opportunities, and learnings to internal stakeholders.
  • Craft strategies, tools, data, and playbooks to standardize and scale ABM across global segments and products.
  • Work with internal partners, agencies, and third-party providers to execute ABM programs.
  • Support the reach, engagement, and expansion of Stripe’s most critical accounts.

Requirements

  • 10+ years of enterprise B2B marketing experience, including some mix of account-based marketing, integrated campaigns, content marketing, and/or regional or field marketing, with demonstrated scope growth.
  • Experience with third-party ABM technology such as 6Sense, Clay, or Demandbase.
  • Hands-on experience using AI tools to automate and accelerate insights, production, and processes.
  • Knowledge of the FinTech industry landscape, trends, and technology.
  • Proven experience partnering with regional marketing and sales teams to build, grow, and develop pipeline.
  • Strong analytical acumen with the ability to build, interpret, and adjust measurement tools and data.
  • Exceptional presentation, writing, and communication skills, especially with executive stakeholders.
  • High ownership and the ability to work through ambiguity, evaluate solutions, and drive clarity across complex global stakeholder groups.
  • Ability to build campaigns and programs from the ground up while orchestrating many moving parts across disparate functions.
  • Proven history building successful, scaled ABM programs at a global technology company.
  • Experience leading large, complex, global campaigns or programs.
  • Ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs.
  • Experience influencing cross-functional stakeholders, including senior sales, marketing, and product leaders.
  • Deep understanding of how sellers work and what they need to be successful.
  • Experience developing global campaigns and playbooks for international localization and execution.
  • Agile, iterative, and comfortable building through ambiguity in high-growth environments.

Interested in this position?

Apply directly on the company website

Apply Now

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