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Senior Manager, Events & Field Marketing

1 month ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
Content Marketing Salesforce
Apply Now
TCP Software

TCP Software

TCP Software provides workforce management solutions for over 35 years, offering automated timekeeping, leave management, and employee scheduling services to improve operational efficiency.

Professional Services
251-1K
Founded 1988
View All Jobs 14

Description

  • Develop and own TCP’s annual event and field marketing strategy aligned to industry, enterprise account, product, and revenue priorities.
  • Manage approximately 50–60 conferences, trade shows, association events, and industry programs each year.
  • Build and execute targeted field marketing programs such as executive dinners, regional events, roundtables, partner programs, and account-based experiences.
  • Evaluate and prioritize event opportunities based on audience fit, account concentration, brand value, demand potential, and return on investment.
  • Partner with ABM, demand generation, sales, customer success, product marketing, partnerships, and brand teams on coordinated go-to-market campaigns.
  • Develop programs that engage enterprise buying committees, create pipeline, accelerate opportunities, and expand relationships in strategic accounts.
  • Own event execution including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up.
  • Create reporting and post-event analyses to measure engagement, pipeline impact, opportunity progression, and program ROI.
  • Establish scalable planning processes, timelines, playbooks, and cross-functional accountability across marketing and sales.
  • Ensure every external program reflects TCP’s brand standards, messaging, positioning, and customer experience expectations.

Requirements

  • 7+ years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role.
  • Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs.
  • Experience developing event and field marketing strategies for enterprise or complex B2B sales motions.
  • Understanding of account-based marketing and how field programs engage buying committees, create pipeline, and expand strategic accounts.
  • Experience developing executive dinners, roundtables, peer forums, regional programs, and similar targeted experiences.
  • Ability to balance strategic planning with hands-on execution across numerous concurrent programs.
  • Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives.
  • Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement.
  • Experience negotiating sponsorships, vendor agreements, venues, and event services.
  • Excellent project management, communication, and stakeholder-influence skills.
  • Experience with Salesforce, marketing automation, ABM platforms, event technology, and project management tools is preferred.
  • Experience in workforce management, HR technology, enterprise software, or B2B SaaS is valuable but not required.
  • Willingness and ability to travel frequently, with approximately 30–40% travel plus occasional evenings and weekends based on the event schedule.

Benefits

  • Competitive salary plus uncapped commission.
  • 20 days of PTO and 13 companywide holidays.
  • 8 hours to volunteer and support the community.
  • Comprehensive health, dental, vision, and 401(k) benefits.
  • Employee Choice Benefit.

Interested in this position?

Apply directly on the company website

Apply Now

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