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Web Marketing Manager

3 weeks, 5 days ago
United States, Canada
Full-time
Senior
Web Designer
Design and User Experience
Content Marketing HubSpot SEMrush SEO WordPress
Apply Now
StackAdapt

StackAdapt

StackAdapt is an omnichannel advertising platform that accelerates customer acquisition through native, display, and video ads, ranking as the number 1 DSP on G2 and known for its innovative approach in digital advertising.

Media
1K-5K
Founded 2014
$2M raised
View All Jobs 28

Description

  • Develop and evolve website messaging and content strategies aligned with business goals, audience needs, and campaign objectives.
  • Write conversion-focused web copy that simplifies complex concepts and clearly communicates StackAdapt's value.
  • Translate business objectives, customer insights, and audience needs into high-performing web experiences.
  • Own web initiatives from concept through launch, including strategy, stakeholder alignment, copy development, reviews, and optimization.
  • Partner with designers and developers to create new pages and digital experiences.
  • Continuously optimize website content and user journeys to improve engagement, conversion, SEO, and overall site effectiveness.
  • Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities and guide optimization decisions.
  • Support monthly and quarterly website reporting and provide recommendations based on findings.
  • Collaborate with regional teams to support localization efforts and improve landing page performance in global markets.
  • Explore and implement AI-enabled workflows to improve efficiency, content creation, personalization, and web performance.

Requirements

  • 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles.
  • Exceptional writing and editing ability with strong editorial judgment.
  • Experience leading complex cross-functional projects with multiple stakeholders and competing priorities.
  • Strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design.
  • Hands-on experience with web analytics and reporting tools.
  • Strong knowledge of SEO principles and how search, content, and user experience work together.
  • Ability to work independently and manage projects from concept through execution with minimal oversight.
  • Strong stakeholder management, communication, and organizational skills.
  • Experience with CMS platforms such as WordPress or HubSpot.
  • Preferred: Experience supporting localization and multilingual web experiences.
  • Preferred: Experience in B2B SaaS, adtech, martech, or technology companies.
  • Preferred: Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools such as ChatGPT.
  • Final compensation may be influenced by experience, technical skills, knowledge, abilities, education, licensure, and certifications.

Benefits

  • Ontario base salary range of $70,000 to $86,000 CAD, with additional compensation possible including annual bonuses, commissions, and equity awards.
  • Highly competitive salary.
  • Retirement, 401K, or pension savings globally.
  • Competitive paid time off, including birthdays off.
  • Comprehensive mental health care program.
  • Health benefits from day one of employment.
  • Work-from-home reimbursements.
  • Optional global WeWork membership and access to hubs in London and Toronto.
  • Robust training and onboarding program.
  • Support for personal development initiatives such as conferences, courses, and books.
  • Access to StackAdapt programmatic courses and certifications.
  • Parental leave program.
  • Friendly, welcoming, and supportive culture.

Interested in this position?

Apply directly on the company website

Apply Now

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