Product Marketing Manager II

4 weeks ago
Full-time
Mid Level
Product Management
Sprout Social

Sprout Social

Sprout Social offers a comprehensive social media management and engagement platform that enables businesses to effectively manage their social media presence, streamline customer care, and derive actionable insights from analytics to drive growth.

Professional Services
251-1K
Founded 2010

Description

  • Own the quarterly launch program and release engine, including workflows, processes, resources, and performance metrics.
  • Partner with Marketing, Revenue, R&D, Product, Sales, and Creative teams to deliver launch events and collateral.
  • Develop positioning, messaging, and go-to-market support for assigned platform products.
  • Translate technical product updates into clear, value-focused narratives for customers and internal stakeholders.
  • Manage end-to-end GTM campaigns, deadlines, approvals, stakeholders, and dependencies.
  • Measure launch performance using qualitative and quantitative analysis and refine future strategies.
  • Establish repeatable launch frameworks and maintain consistent, up-to-date product marketing collateral.
  • Identify AI-driven workflow and process improvements to increase marketing efficiency.

Requirements

  • 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions.
  • Demonstrated success independently project-managing and executing end-to-end GTM campaigns.
  • Ability to create compelling narratives and explain complex concepts clearly.
  • Experience managing cross-functional approval processes across Product, Sales, and Marketing.
  • Understanding of GTM frameworks, messaging, and sales enablement execution.
  • Strong project management, organization, collaboration, and stakeholder leadership skills.
  • Ability to use qualitative and quantitative analysis to inform decisions.
  • Comfort working in ambiguous, evolving business environments.
  • Previous software or SaaS industry experience preferred.
  • Experience in a dedicated Product Marketing role and proficiency with Canva preferred.

Benefits

  • Annual salary range of $94,400–$118,000, with geographic ranges up to $155,800; eligible employees may also receive RSUs.
  • Medical, dental, vision, life, and disability insurance.
  • Flexible PTO, 10 paid holidays, Rest & Recharge days, and up to 16 weeks of paid parental leave.
  • 401(k) with a 50% company match on contributions up to 6%.
  • Free Modern Health coaching, therapy, and digital wellness resources.
  • $1,000 annual lifestyle stipend plus home-office and internet stipends.
  • Remote work options in eligible U.S. locations.
  • Paid volunteer time and charitable donation matching.

Interested in this position?

Apply directly on the company website

Apply Now

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