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Manager, Growth Creative Strategy & Optimization - Markets & Subscribers

4 weeks ago
United States, Canada
Full-time
Senior
Growth Marketing Manager
Design and User Experience
TikTok
Apply Now
Spotify

Spotify

Spotify is a leading global audio streaming service empowering artists and inspiring fans worldwide with over 70 million tracks. It has 365 million users, including 165 million subscribers, across 178 markets.

Media
Founded 2006
View All Jobs 50

Description

  • Lead end-to-end creative development for paid social, Google, CTV, and lifecycle marketing channels from brief through final asset delivery.
  • Build and maintain a creative review framework that clarifies review ownership, timing, and criteria across teams.
  • Advocate for creative quality that is compelling, differentiated, and optimized to perform beyond basic brand compliance.
  • Develop a point of view on creative volume and testing to determine how much creative is needed and what should be measured.
  • Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared strategy.
  • Analyze creative performance metrics such as CTR, CVR, and CPA to identify patterns and opportunities for improvement.
  • Synthesize test results into actionable creative briefs and iteration roadmaps for stakeholders.
  • Identify and implement automation and AI tools across the creative workflow, including when to use them versus human judgment.
  • Stay current on platform-specific best practices and emerging creative formats and incorporate them into the creative playbook.
  • Collaborate with media buyers and growth managers to align creative with investment strategy, platform algorithms, and audience targeting.

Requirements

  • 5+ years of experience in performance creative, growth marketing, or a related creative strategy role.
  • Experience developing creative at scale across multiple markets and languages with measurable performance outcomes.
  • Familiarity with platform-specific creative specs and best practices across Meta, TikTok, Snapchat, and Google.
  • Strong creative instincts with the ability to provide clear, constructive feedback.
  • Experience building or improving creative workflows, review processes, or operating frameworks.
  • Comfort working with data and interpreting creative metrics within a test-and-learn framework.
  • Strong communication skills with the ability to translate performance data into creative direction and influence stakeholders.
  • Ability to manage multiple workstreams, stay organized, and prioritize in a fast-moving environment.
  • Comfort using AI tools to support creative production and scale output.
  • Experience with creative automation or DCO platforms such as Smartly or Celtra.
  • Passion for music and audio, with a preference for being a Spotify listener.

Benefits

  • Base salary range of $95,000 to $135,000 in the United States, plus equity.
  • Health insurance.
  • Six-month paid parental leave.
  • 401(k) retirement plan.
  • Monthly meal allowance.
  • 23 paid days off.
  • Paid flexible holidays.
  • Paid sick leave.
  • Flexible remote work within the North Americas region, with collaboration aligned to Eastern Standard Time.

Interested in this position?

Apply directly on the company website

Apply Now

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