RemoteLeaf Logo
Log in Sign up

Senior Content Strategist

1 day, 6 hours ago
United States
Full-time
Lead
Content Strategist
Marketing and Growth
Content Marketing
Apply Now
SoFi

SoFi

SoFi specializes in providing a comprehensive financial platform that empowers individuals to achieve their financial goals through services such as student loan refinancing, debt consolidation, home buying assistance, and investment opportunities, all...

Capital Markets
1K-5K
Founded 2011
$2900M raised
View All Jobs 80

Description

  • Define and own the strategic vision for SoFi’s newsletter program and evolve it based on performance insights.
  • Build a business case for the newsletter program and present it to senior stakeholders, including marketing leaders, product partners, and executives.
  • Develop and execute subscriber growth strategies across organic, paid media, paid social, lifecycle marketing, and content syndication.
  • Manage campaigns end to end, from creative asset production through performance analysis and recommendations.
  • Use audience insights and performance data to improve newsletter relevance and content strategy.
  • Identify opportunities to expand the newsletter portfolio with new content products.
  • Identify and implement AI integration opportunities across content sourcing, creation, and distribution workflows.
  • Build cross-functional relationships with product marketing, editorial, brand strategy, social, data science, lifecycle marketing, product, design, and external vendors.
  • Oversee newsletter operations, including editorial planning, production, governance, compliance, executive review, and measurement.
  • Establish A/B testing and experimentation frameworks in partnership with lifecycle marketing.

Requirements

  • 8+ years of experience in content strategy, brand journalism, or content marketing.
  • Proven track record of subscriber growth and audience development.
  • Hands-on familiarity with paid media and paid social as distribution channels.
  • Data literacy, including defining KPIs, interpreting dashboards, and translating findings into strategic decisions.
  • Strong cross-functional leadership skills with the ability to influence without direct authority.
  • Ability to communicate complex ideas clearly in documents and presentations.
  • Entrepreneurial and adaptive mindset with comfort operating in ambiguity.
  • Experience with fintech, personal finance, investing, or another complex category where trust and credibility are critical (preferred).
  • Bachelor’s degree required; master’s degree preferred.
  • 6+ years of experience may be considered with demonstrated strategic leadership.

Benefits

  • Competitive base pay, with final offer determined by experience, skills, and location.
  • Access to SoFi’s comprehensive and competitive benefits package.
  • Reasonable accommodations available for candidates with physical or mental disabilities.
  • Equal employment opportunity and an inclusive hiring process.
  • Remote work is not available from Hawaii or Alaska due to insurance coverage issues.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Cyderes

Communications & Digital Content Strategist

Cyderes 251-1K Professional Services

Cyderes is seeking a remote Communications & Digital Content Strategist to lead external communications across social media, PR, and digital storytelling for its cybersecurity brand.

United States Full-time Senior Content Strategist Social Media Manager
Copywriting Cybersecurity Monday.com
3 hours, 2 minutes ago
OnTheGoSystems

Content Growth Lead

OnTheGoSystems 51-250 Internet Software & Services

OnTheGoSystems is hiring a Content Growth Lead to own content-driven growth for its translation and localization products, from traffic acquisition through conversion and retention.

Poland Serbia Ukraine Full-time Lead Content Strategist Growth Marketing Manager
HTML SEO
6 hours, 28 minutes ago
OnTheGoSystems

Content Growth Lead

OnTheGoSystems 51-250 Internet Software & Services

OnTheGoSystems is hiring a Content Growth Lead to own the full content funnel for its translation and localization products, using content, experimentation, and data to drive traffic, conversions, and business growth.

Italy Portugal Spain Full-time Lead Content Strategist Growth Marketing Manager
HTML LLM SEO
7 hours, 36 minutes ago
OnTheGoSystems

Head of Content

OnTheGoSystems 51-250 Internet Software & Services

OnTheGoSystems, the company behind WPML and PTC, is hiring a Head of Content to create and shape content that drives product discovery, adoption, and business growth across its translation and localization products.

Poland Serbia Ukraine Full-time Lead Content Strategist
SEO
1 day, 17 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers