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Direct Mail Marketing Manager

18 hours, 57 minutes ago
Remote
Full-time
Senior
Marketing Manager
Data Science and Analytics
Tableau
Apply Now
SoFi

SoFi

SoFi specializes in providing a comprehensive financial platform that empowers individuals to achieve their financial goals through services such as student loan refinancing, debt consolidation, home buying assistance, and investment opportunities, all...

Capital Markets
1K-5K
Founded 2011
$2900M raised
View All Jobs 134

Description

  • Own end-to-end Direct Mail targeting strategy across prospect and member audiences.
  • Develop and evolve segmentation frameworks to improve response rates and other key campaign KPIs.
  • Partner with Marketing Data Science to define TAM sizing and performance expectations for each campaign.
  • Design and implement structured test-and-learn programs, including holdouts, champion/challenger testing, and incrementality analysis.
  • Translate approved targeting strategies into executable campaign plans.
  • Ensure audience definitions, selection criteria, and data requirements are accurately implemented.
  • Partner with Data Science, Lifecycle, Martech, Engineering, and Project Management to launch Direct Mail campaigns.
  • Establish performance baselines, forecast expected outcomes, and own campaign performance reporting.
  • Deliver weekly performance insights and monthly executive-ready readouts.
  • Analyze audience-level trends and continuously refine targeting strategies to improve performance and ROI.

Requirements

  • 5+ years of experience in marketing, campaign strategy, or a related account management field.
  • Experience leading targeting strategy and performance analysis for marketing campaigns, with Direct Mail preferred.
  • Strong analytical skills with experience using Tableau and AI reporting tools.
  • Demonstrated ability to translate data into strategic recommendations.
  • Experience working cross-functionally with Data Science, Marketing, and Product teams.
  • Financial services or credit experience preferred.
  • Ability to operate independently with high ownership and accountability.
  • Comfort making data-driven decisions in ambiguous environments.
  • Ability to influence cross-functional stakeholders through clear communication and structured thinking.
  • Experience in a fast-paced, high-growth environment and ability to adapt quickly to change.

Benefits

  • Competitive base pay offered within a role-specific range, determined by experience, skills, and location.
  • Access to SoFi’s comprehensive and competitive benefits program.
  • Reasonable accommodations available for candidates with physical or mental disabilities.
  • Equal employment opportunity regardless of protected characteristics.
  • Consideration for qualified applicants with arrest and conviction records under the San Francisco Fair Chance Ordinance.
  • Remote work is not available from Hawaii or Alaska due to insurance coverage limitations.

Interested in this position?

Apply directly on the company website

Apply Now

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