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Marketing Automation Specialist - Hybrid

5 months ago
India
Full-time
Mid Level
Email Marketing Manager
Project and Program Management
CRM Salesforce Tableau
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 18

Description

  • Own day-to-day administration and production in Marketo as the internal subject matter expert.
  • Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic.
  • Manage campaign operations including email builds, landing pages, forms, tokens, and A/B testing.
  • Maintain database hygiene, deliverability best practices, and compliance with GDPR and CAN-SPAM.
  • Build and maintain performance reports and dashboards in partnership with BI to track program effectiveness.
  • Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation.
  • Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking.
  • Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions.
  • Document processes, workflows, and system configurations to support continuity and scalability.
  • Manage prioritization and stakeholder input while maintaining SLAs for timely, high-quality work.

Requirements

  • 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment.
  • Deep hands-on Marketo expertise, including program building, smart lists, lead scoring, tokens, API integrations, and reporting.
  • Marketo Certified Expert (MCE) strongly preferred.
  • Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting.
  • Experience with Zoom Events or a comparable virtual event platform.
  • Familiarity with Salesloft or a comparable sales engagement tool.
  • Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles.
  • Sharp attention to detail and a commitment to clean, reliable data and email sends.
  • Strong communication and collaboration skills across marketing, sales, and operations teams.
  • Experience with BI or reporting tools such as Tableau is preferred.
  • Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks is preferred.
  • Ability to work a swing shift schedule: 9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week.

Benefits

  • Remote work flexibility, indicated by #LI-Remote.
  • An inclusive, equal opportunity workplace committed to diverse perspectives and nontraditional career paths.
  • Support for a comfortable and positive interview experience, including accommodations if needed.

Interested in this position?

Apply directly on the company website

Apply Now

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