Retail Digital Marketing Manager

2 months, 3 weeks ago
Full-time
Mid Level
Sales and Business Development

Skylight / Skylight Frame

Skylight makes consumer technology products for families, primarily the Skylight Frame digital picture frame and the Skylight Calendar smart family calendar. Its core pitch is helping families share photos, schedules, and reminders.

Consumer electronics
51-200

Description

  • Own Skylight’s digital presence across retailer websites, including Walmart, Target, and Costco, by managing product detail pages, brand stores, and on-site content.
  • Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization.
  • Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales.
  • Partner with Sales to align on business priorities, promotional calendars, and product launches, and translate them into digital campaigns.
  • Develop and execute retailer-specific activation plans for seasonal campaigns, product launches, and promotional events.
  • Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience.
  • Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness, and turn insights into optimizations.
  • Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to improve performance.
  • Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions.
  • Develop and manage retailer media budgets and create KPIs and measurement tools to evaluate spend effectiveness and business impact.
  • Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco, and Best Buy.

Requirements

  • 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing, preferably managing retailer.com channels.
  • Deep expertise in retail media platforms such as Walmart Connect, Target Roundel, and/or Best Buy Ads.
  • Strong data-driven experience analyzing conversion rate, ROAS, share of search, and digital shelf health.
  • Understanding of digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factors.
  • Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams.
  • Comfortable owning budgets and optimizing spend based on performance and business priorities.
  • Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution.
  • Clear communication skills and ability to translate data into insights and recommendations.
  • Some travel required to retailer meetings and company events.

Benefits

  • Competitive salary plus equity package.
  • 401(k) matching.
  • Health, dental, and vision medical plans.
  • Wellness, learning, and home-office budgets.
  • Tremendous autonomy to set the direction of your work.
  • Unlimited PTO.
  • Company holidays on the first Friday of every month, excluding November, December, and January.

Interested in this position?

Apply directly on the company website

Apply Now

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