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VP of Marketing

3 weeks ago
United States
Full-time
Senior
Head of Marketing
Marketing and Growth
Digital Marketing
Apply Now
SchooLinks

SchooLinks

SchooLinks offers a comprehensive software platform designed to enhance college and career readiness for K-12 school districts, providing tools that automate college planning for students in grades 9 to 11 while fostering self-discovery and engagement ...

Diversified Consumer Services
51-250
Founded 2014
$11M raised
View All Jobs 9

Description

  • Own the company’s market narrative, competitive positioning, messaging frameworks, and value propositions.
  • Translate policy, funding, and regulatory changes into updated market positioning quickly.
  • Lead win/loss analysis, competitive battlecards, and sales enablement for positioning.
  • Own acquisition campaigns, conversion optimization, and funnel performance across digital marketing efforts.
  • Build, test, iterate, and refine campaigns with the team when needed.
  • Lead response strategy for RFPs and jump in to write, edit, and refine proposals to improve quality and speed.
  • Track and improve metrics such as win rates, proposal scores, time-to-response, CAC, conversions, and pipeline generated.
  • Own event strategy and support event execution, including logistics, booth staffing, post-event analysis, and lead follow-up.
  • Evaluate event performance and discontinue underperforming events based on pipeline and spend efficiency.

Requirements

  • 5+ years of experience leading marketing organizations, ideally in enterprise software, SaaS, or education technology.
  • Experience selling complex technology solutions to government entities with multiple stakeholders.
  • Ability to manage influence through persuasion, negotiation, and consensus building.
  • Strong commercial experience, ideally developed through product marketing and digital marketing.
  • Passion for revenue growth and startup culture, with a hands-on operating style.
  • Analytical and process-oriented mindset with strong attention to operational execution.
  • Demonstrated commitment to continuous learning and improvement.
  • Willingness to be deeply involved in execution rather than primarily delegating strategy.
  • Ability to show specific metrics personally improved in previous roles.
  • Comfort working without heavy approval layers or relying on consensus for tactical marketing decisions.

Benefits

  • 100% employer-paid health care coverage for employees.
  • 401(k) plan with company matching.
  • Dental and vision coverage.
  • Parental leave.
  • Subsidized gym membership.
  • Remote work stipend.
  • Annual team offsite.

Interested in this position?

Apply directly on the company website

Apply Now

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