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Senior Performance Marketing Manager - Paid Social

1 month, 2 weeks ago
Canada
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Tag Manager Instagram API Salesforce
Apply Now
Samsara

Samsara

Samsara pioneers the Connected Operations Cloud, offering AI safety programs, real-time visibility, and integrations for industries to enhance efficiency, safety, and sustainability globally.

IT Services
1K-5K
Founded 2015
View All Jobs 217

Description

  • Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
  • Experiment with new and emerging platforms to identify growth opportunities for Mexican and Canadian audiences.
  • Adapt and localize global paid social strategies for Mexico and Canada to match local market dynamics, language, culture, and buyer behavior.
  • Own end-to-end campaign strategy and execution, including audience targeting, creative briefing, ad trafficking, performance analysis, and optimization.
  • Use A/B testing and experimentation to improve ad creative, audience targeting, bidding strategies, and messaging.
  • Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches.
  • Analyze campaign performance and present insights and strategic recommendations to marketing leadership.
  • Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and broader Americas Marketing teams to build integrated campaigns.
  • Maintain accurate budget tracking and pacing, and proactively flag risks and opportunities.
  • Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across programs.

Requirements

  • 5+ years of hands-on experience in Paid Social, with expertise across Meta, LinkedIn, YouTube, and CTV.
  • Experience with Reddit or other emerging social platforms is a strong plus.
  • Experience managing paid social budgets across Mexico and/or Canada, with understanding of the local media landscape, platform behavior, and audience dynamics.
  • Experience building campaigns and ads directly in platform-native tools such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads for YouTube.
  • Experience working with high-growth SaaS products and a deep understanding of the B2B sales funnel.
  • Familiarity with the B2B MarTech stack, including Salesforce and Marketo.
  • Experience trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
  • Results-oriented and data-driven, using both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
  • Proven ability to build paid social channels from the ground up and scale them to significant spend levels.
  • Strong interpersonal and communication skills with the ability to collaborate across technical and creative teams.
  • High ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
  • Bachelor's degree.
  • Experience working with all company segments across the Americas (preferred).
  • Deep understanding of B2B attribution models and the non-linear buyer journey, especially for video and social-first channels (preferred).
  • Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions such as LinkedIn Matched Audiences, Meta Advantage+, and Reddit interest targeting (preferred).

Benefits

  • Annual base salary of CAD $118,575 to $153,450.
  • Eligible for an initial RSU grant with no vesting cliff and ongoing refresh opportunities tied to performance.
  • Above-market total compensation, including base salary, performance-based bonus or variable pay, and equity for eligible roles.
  • Flexible, employee-led remote work model.
  • Comprehensive health plans.
  • Comprehensive parental leave plans.
  • Professional development stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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