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Paid Media Specialist

18 hours, 22 minutes ago
Uruguay, Egypt, Pakistan, Philippines, Morocco
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CRM CSS Facebook Ads Google Ads HTML HubSpot Instagram API Keyword Research
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 701

Description

  • Own paid media strategy and campaign execution across Google Ads, Meta Ads, and other digital platforms.
  • Plan, launch, and optimize Google Search, Display, Performance Max, and Local Services Ads campaigns.
  • Manage keyword research, match types, negative keywords, bid strategies, and ad copy.
  • Build and optimize Meta Ads campaigns for Facebook and Instagram across awareness, lead generation, and remarketing goals.
  • Create and improve custom audiences, lookalike audiences, and retargeting campaigns.
  • Work with creative teams to improve ad copy, imagery, video assets, and overall campaign performance.
  • Partner on landing page optimization and A/B testing for headlines, CTAs, forms, and layouts.
  • Build weekly and monthly performance reports and present actionable recommendations.
  • Monitor budgets, pacing, and key performance metrics to improve efficiency and scale winning campaigns.
  • Collaborate with marketing leadership on campaign priorities and growth initiatives.

Requirements

  • 3+ years of hands-on paid media management experience.
  • Proven experience managing Google Ads, Google Search, Performance Max (PMax), and Local Services Ads (LSA).
  • Experience managing Meta Ads campaigns end-to-end.
  • Experience managing monthly advertising budgets of $50,000+.
  • Strong analytical and problem-solving abilities.
  • Proven ability to optimize campaigns based on performance data.
  • Experience managing multiple campaigns simultaneously.
  • Excellent written and verbal English communication skills.
  • Comfortable working independently in a remote environment.
  • Preferred experience in home services, B2B, local service businesses, multi-location businesses, or franchise organizations.
  • Familiarity with HubSpot, CallRail, CRM platforms, and call tracking systems.
  • Basic HTML and CSS knowledge for landing page updates.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. business hours.
  • Direct impact on lead generation and revenue growth.
  • Performance-focused environment with measurable outcomes.
  • Modern advertising tools and technologies.
  • Long-term growth opportunities.
  • Career progression opportunities into Senior Paid Media Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.

Interested in this position?

Apply directly on the company website

Apply Now

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