Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage Google Ads MCC accounts across multiple locations and service areas.
  • Build, launch, and optimize Google Search campaigns and Local Services Ads.
  • Conduct keyword research, search term analysis, and negative keyword management.
  • Optimize bidding strategies, audiences, ad copy, campaign structure, budgets, and pacing.
  • Design, build, and optimize landing pages and launch location- and service-specific pages.
  • Run A/B tests on headlines, forms, calls-to-action, and layouts to improve conversions.
  • Build weekly and monthly performance reports and present insights to leadership.
  • Track campaign metrics such as CPL, cost per booked job, conversion rate, and ROAS.
  • Analyze performance data, identify issues, and recommend improvements.
  • Collaborate with marketing leadership and creative teams to improve campaign results.

Requirements

  • 3+ years of hands-on PPC management experience.
  • Strong experience with Google Ads, Google Search campaigns, and Local Services Ads (LSAs).
  • Experience managing multi-location or franchise-style advertising accounts.
  • Experience working with Google Ads MCC structures.
  • Hands-on experience with landing page platforms such as Unbounce and Instapage.
  • Experience managing significant monthly advertising budgets.
  • Strong analytical, reporting, and optimization skills.
  • Ability to independently identify issues and implement improvements.
  • Experience in home services, plumbing, HVAC, roofing, or restoration (preferred).
  • Experience with Google Business Profile (GBP) (preferred).
  • Familiarity with CallRail or CallTrackingMetrics (preferred).
  • Basic HTML/CSS knowledge (preferred).
  • Experience using AI tools and marketing automation platforms to improve campaign performance (preferred).

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. business hours.
  • Long-term career growth opportunities into senior paid media and growth roles.
  • High-ownership, performance-focused environment.
  • Opportunity to work with modern advertising platforms and optimization tools.

Interested in this position?

Apply directly on the company website

Apply Now

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