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PPC Specialist

18 hours, 6 minutes ago
Mexico, Brazil, Jamaica, Colombia, Costa Rica
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CSS Facebook Ads Google Ads HTML Keyword Research SEO
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 701

Description

  • Manage Google Ads MCC accounts across multiple markets and service areas.
  • Optimize Google Search campaigns, including budgets, bidding, keywords, negative keywords, and audience targeting.
  • Analyze search terms, campaign performance, and conversion data to improve lead quality and reduce wasted spend.
  • Manage and optimize Local Services Ads across multiple markets, including lead quality, budget pacing, disputes, and account health.
  • Build and optimize landing pages and run A/B tests to improve conversion rates and lead generation.
  • Create weekly and monthly performance reports covering CPL, CPA, booked-job cost, conversion rate, and ROAS.
  • Manage Facebook and Instagram lead generation campaigns, including custom, retargeting, and lookalike audiences.
  • Collaborate with marketing leadership and creative teams on campaign priorities and ad creative testing.
  • Recommend data-driven scaling, optimization, and budget allocation decisions.
  • Support expansion into new markets through paid media and landing page initiatives.

Requirements

  • 3+ years of hands-on Google Ads management experience.
  • Proven ownership of campaign performance from strategy through optimization.
  • Experience managing Google Search Ads, Google Local Services Ads, and multi-location or franchise accounts.
  • Experience managing large advertising budgets, with $200K+ monthly spend preferred.
  • Strong expertise in Google Search, bid strategies, keyword management, audience targeting, and campaign optimization.
  • Experience with Unbounce, Instapage, or similar conversion-focused landing page platforms.
  • Strong understanding of Conversion Rate Optimization (CRO).
  • Excellent analytical, problem-solving, written, and verbal English communication skills.
  • Ability to work independently and take full ownership of campaign performance.
  • Nice-to-have experience with Meta Ads, home services marketing, Google Business Profile, Local SEO, CallRail, CallTrackingMetrics, ServiceTitan, basic HTML/CSS, AI-powered marketing tools, or pay-per-lead platforms such as eLocal.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. business hours.
  • Direct impact on lead generation and revenue growth.
  • Opportunity to own paid media strategy across multiple markets.
  • Fully remote role with long-term growth opportunities.
  • Career progression into Senior PPC Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.

Interested in this position?

Apply directly on the company website

Apply Now

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