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Paid Media Strategist

8 hours, 29 minutes ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager SEO
Apply Now
RYNO Strategic Solutions

RYNO Strategic Solutions

RYNO Strategic Solutions is a leading digital marketing agency specializing in providing tailored strategies for home services businesses. With expertise in SEO, PPC, social media, and more, they help businesses in HVAC, plumbing, electrical, and roofi...

Professional Services
51-250
Founded 2007
View All Jobs 4

Description

  • Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads, Microsoft, Meta, and other platforms.
  • Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly goals.
  • Analyze campaign performance data and implement optimizations to improve lead quality, conversion rates, ROAS, and overall account performance.
  • Track, measure, and report on KPIs, providing actionable insights and recommendations for continuous improvement.
  • Conduct competitive and market research to identify opportunities, trends, and strategic advantages.
  • Manage multiple client accounts with consistent performance, timely execution, and a high level of service.
  • Communicate campaign results, strategic recommendations, and performance insights to clients and internal teams.
  • Collaborate with Client Success, SEO, and other internal stakeholders to support integrated marketing strategies and client objectives.
  • Mentor and support junior team members through training, guidance, and knowledge sharing.
  • Stay current on industry trends, platform updates, and paid media best practices.

Requirements

  • 2+ years of proven experience developing, executing, and optimizing multi-channel paid media campaigns, including search, LSA, display, and OTT.
  • Deep understanding of lead generation funnels and conversion optimization.
  • Experience managing and scaling ad budgets efficiently, including forecasting, pacing, and performance reporting.
  • Proficiency with advanced tracking and attribution tools and models, such as Google Tag Manager and Google Analytics 4.
  • Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams.
  • Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational abilities.
  • Ability to multitask and manage multiple projects simultaneously.
  • Team player with a positive attitude and willingness to learn and grow.

Benefits

  • Remote-first culture with flexible work options.
  • Base salary of $60,000 to $70,000 with potential for quarterly bonuses.
  • Medical, dental, vision, and life insurance.
  • 401(k) matching.
  • 6 weeks of paid parental leave.
  • $2,000 annual tuition reimbursement.
  • Wellness stipend and monthly data stipend.
  • Paid vacation, sick time off, 11 paid holidays, paid birthday holiday, and paid days for a Cause.
  • Comprehensive Employee Assistance Program.
  • Leadership and career advancement opportunities.
  • Anniversary rewards and team merch.

Interested in this position?

Apply directly on the company website

Apply Now

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