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Paid Acquisition Lead (m/f/d)

3 weeks ago
Europe
Full-time
Lead
Paid Media Specialist
Sales and Business Development
Facebook Ads Google Ads Looker Metabase
Apply Now
Hilo Conectando Ideas

Hilo Conectando Ideas

Hilo Conectando Ideas is a company that specializes in providing innovative solutions for digital marketing and web development. They offer a wide range of services to help businesses enhance their online presence and reach their target audience effect...

Internet Software & Services
View All Jobs 6

Description

  • Own paid acquisition performance across Meta, Google, and Amazon.
  • Manage and challenge agency partners to deliver strong outcomes.
  • Make investment decisions across channels based on data and business impact.
  • Own CPA, CAC, and acquisition efficiency targets.
  • Identify new growth opportunities and test emerging channels.
  • Develop AI-powered workflows for reporting, planning, optimisation, and decision-making.
  • Automate repetitive processes to improve operating efficiency.
  • Build and evolve attribution, measurement, and CAC models.
  • Establish incrementality testing and experimentation frameworks.
  • Partner with Brand, Analytics, Tracking, and Finance on creative performance, measurement, forecasting, planning, and budget allocation.

Requirements

  • Significant experience owning paid acquisition performance in a DTC, subscription, marketplace, consumer internet, or technology business.
  • Deep expertise in Meta advertising and strong understanding of Google acquisition channels.
  • Experience managing substantial paid marketing budgets.
  • Proven ability to scale acquisition channels while improving efficiency.
  • Strong commercial and analytical thinking.
  • Experience managing external agencies and holding them accountable for results.
  • Practical experience using AI tools and workflows to improve marketing performance and productivity.
  • Comfort operating in fast-moving, high-growth environments.
  • Amazon advertising experience is preferred.
  • Subscription or recurring revenue business experience is preferred.
  • Experience in healthcare, medtech, pharma, or another regulated industry is preferred.
  • Experience building incrementality testing frameworks is preferred.
  • Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools is preferred.

Benefits

  • Competitive compensation and other benefits, depending on location.
  • Remote-first work with a location focus within Europe.
  • Quarterly team gatherings and occasional workshops.
  • Opportunity to work on a mission that aims to improve cardiovascular health at global scale.
  • Exposure to a high-impact, fast-growing, venture-backed scale-up.
  • Collaborative environment with a diverse, passionate, and talented team.

Interested in this position?

Apply directly on the company website

Apply Now

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