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Senior Brand & Integrated Marketing Manager

19 hours, 39 minutes ago
United States
Full-time
Senior
Marketing Strategist
Marketing and Growth
Content Marketing
Apply Now
roo.vet

roo.vet

Roo.vet is a pioneering veterinary relief platform that unites freelance vets and techs with hospitals, enabling financial freedom and work-life balance. Transforming the animal healthcare workplace by empowering skilled professionals nationwide.

Health Care Providers & Services
11-50
View All Jobs 7

Description

  • Lead major brand campaigns and company launches from audience insight and strategy through execution and measurement.
  • Own Roo’s brand campaign calendar, planning processes, and measurement standards across marketing functions.
  • Conduct brand research and establish benchmarks to guide marketing investment and evaluate campaign impact.
  • Turn industry events, seasonal moments, customer stories, and partner relationships into integrated campaigns and thought leadership.
  • Adapt brand campaigns, public relations, and industry presence for new markets.
  • Manage campaign and public relations agency budgets, relationships, and operating systems.
  • Partner with PR agencies on earned media, trade media, and sponsored content.
  • Build Roo’s thought leadership program through research, content, speaking opportunities, and executive visibility.
  • Develop creative concepts and storytelling across new formats and channels.
  • Elevate the perspectives of veterinary professionals, hospital leaders, customers, and executives.

Requirements

  • Deep experience in integrated, brand, or campaign marketing.
  • Experience leading major multichannel launches from strategy through measurement.
  • Ability to align cross-functional teams and manage complex launches.
  • Experience managing PR agencies or earned-media programs.
  • Experience building thought leadership for professional audiences.
  • Experience owning brand research, budgets, and agency relationships.
  • Strong storytelling skills, creative judgment, and a clear approach to campaign measurement.
  • Interest in using AI and emerging tools appropriately in marketing workflows.
  • Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven companies is preferred.
  • Remote-first availability; the role is hybrid for employees based in San Francisco.

Benefits

  • Salary ranges from $110,000–$185,000 USD depending on geographic tier, skills, experience, and location.
  • Remote-first work environment; hybrid arrangement in San Francisco.
  • Comprehensive health benefits, including a base medical plan covered at 100%.
  • 401(k) plan.
  • Unlimited paid time off.
  • Paid maternity, paternity, and reproductive care leave.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Accelerated growth and learning opportunities, domestic travel, and team-building events.

Interested in this position?

Apply directly on the company website

Apply Now

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