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Director, Marketing Analytics

2 hours, 28 minutes ago
Europe, North America, Middle East, Africa
Full-time
Executive
Data Scientist
Data Science and Analytics
Google Tag Manager HubSpot Looker Power BI Python R Salesforce SQL Tableau
Apply Now
Remote

Remote

Global HR Solutions & Employment Tools for Distributed Teams | Remote Hire international talent in minutes. Remote is the most disruptive global payroll, tax, HR and compliance solution for distributed teams. The easier way to employ internationally 🌍....

Professional Services
251-1K
Founded 2019
$496M raised
View All Jobs 101

Description

  • Develop the long-term vision for marketing analytics and ensure data infrastructure supports business goals.
  • Design and manage multi-touch attribution and media mix modeling to assess channel effectiveness.
  • Lead predictive modeling work, including churn propensity models and lead scoring algorithms.
  • Build the roadmap for testing and experimentation, including geo-holdout tests, A/B tests, and multivariate experiments.
  • Partner with growth teams to allocate a multi-million dollar marketing budget and optimize return on ad spend.
  • Oversee cohort analysis, lifetime value projections, and churn prediction to deepen customer journey insights.
  • Build and maintain automated executive dashboards with real-time KPI visibility.
  • Advise marketing leaders on using data to justify budgets and adjust strategy quickly.
  • Mentor and grow a team of marketing analysts while fostering technical excellence.
  • Collaborate with Data Engineering, Revenue Operations, and Finance to maintain a single source of truth for marketing data.

Requirements

  • Deep experience in Marketing Analytics, Business Intelligence, or Data Science, with several years in a leadership role.
  • Advanced proficiency in SQL and Python or R for data manipulation.
  • Experience with visualization tools such as Tableau, Looker, or Power BI.
  • Deep experience with Google Analytics 4, Google Tag Manager, and CRM data such as Salesforce or HubSpot.
  • Strong understanding of statistical concepts, including significance testing, regression analysis, and experimental design (A/B testing).
  • Deep knowledge of statistical modeling as applied to marketing, including Bayesian methods for MMM and Random Forests for churn.
  • Proven track record in SaaS or B2B marketing analytics.
  • Expert understanding of MarTech signal loss, including iOS14+, cookie deprecation, and privacy regulations.
  • Exceptional written and verbal communication skills with the ability to explain technical solutions to non-technical stakeholders.
  • Proven track record of managing high-performing analysts and data scientists.
  • Fluent English, written and spoken.
  • Experience in a fluid, high-growth environment with a bias toward action and continuous improvement.

Benefits

  • Annual salary range of $76,500 to $215,200 USD.
  • Remote's total rewards philosophy includes fair, unbiased compensation and pay equity.
  • Work from anywhere.
  • Flexible paid time off.
  • Flexible working hours in an async environment.
  • 16 weeks of paid parental leave.
  • Mental health support services.
  • Stock options.
  • Learning budget and home office budget with IT equipment.
  • Budget for local in-person social events or co-working spaces.

Interested in this position?

Apply directly on the company website

Apply Now

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