CRM Specialist

2 hours, 51 minutes ago
Full-time
Mid Level
Marketing and Growth
RecargaPay

RecargaPay

RecargaPay is a fintech company offering essential financial services through an app, simplifying bill payments, Pix transfers, mobile recharges, and transportation card top-ups for users.

Capital Markets
251-1K
Founded 2010
$135M raised

Description

  • Own customer segmentation and clustering strategies, connecting behavioral data to business outcomes.
  • Identify CRM opportunities proactively, structure hypotheses, and present recommendations to leadership.
  • Plan and execute campaigns end-to-end, including strategy, segmentation, briefing, platform execution, and results analysis.
  • Operate CRM platforms such as CleverTap or Infobip to build journeys, run A/B tests, and manage multichannel delivery.
  • Use AI to develop smarter clusters, deepen analyses, and build agents that automate workflows.
  • Report on CRM KPIs and OKRs, explaining business implications and recommending next steps.

Requirements

  • 3–5 years of experience in CRM, analytics, or data-driven strategy; fintech or high-growth consumer technology experience preferred.
  • Strong experience in customer segmentation and customer-base analysis.
  • Proficiency in SQL; Python or R experience is a strong plus.
  • Hands-on experience with at least one CRM platform; CleverTap or Infobip preferred.
  • Practical experience using AI for analysis, clustering, and automated-agent development.
  • Strong ownership and problem-solving skills, with the ability to drive initiatives independently.
  • Ability to communicate complex analyses clearly to senior stakeholders.
  • Consulting or growth strategy experience preferred.
  • Fluency in English or Spanish is a plus.

Benefits

  • Competitive, market-aligned salary.
  • Remote work environment.
  • Monthly home-office allowance through the RecargaPay app.
  • Health and dental plans with no co-pay.
  • Life insurance.
  • Flexible meal allowance through Flash.
  • TotalPass wellness membership.
  • Inclusive workplace that values diverse perspectives and authentic self-expression.

Interested in this position?

Apply directly on the company website

Apply Now

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