Senior Product Marketing Manager

3 hours, 59 minutes ago
Full-time
Lead
Product Management
ESO

ESO

ESO provides emergency management software designed to enhance the efficiency and effectiveness of emergency medical services and disaster preparedness teams through reliable data management and real-time information sharing.

Family Services
251-1K
Founded 2004

Description

  • Develop comprehensive go-to-market plans across ESO offerings with cross-functional teams.
  • Partner with Product to understand platform strategy and influence the roadmap based on market and buyer insights.
  • Support Canadian market entry by identifying local buyer needs and shaping regional positioning, messaging, and strategy.
  • Create solution positioning and messaging for key buyer personas and market challenges.
  • Conduct market research, competitor monitoring, win/loss interviews, and message testing.
  • Identify, develop, and manage written, video, presentation, and other content supporting revenue growth.
  • Partner with Sales Enablement on targeted content, playbooks, messaging, and consistent value articulation.
  • Align product marketing insights with demand generation programs and customer adoption efforts.

Requirements

  • 8+ years of B2B product marketing experience, particularly with enterprise SaaS software.
  • Experience developing positioning, messaging, and go-to-market strategies from market and buyer insights.
  • Strong project management and cross-functional collaboration skills.
  • Ability to translate complex value propositions into clear, compelling written messaging.
  • Strong public speaking and presentation skills for small and large audiences.
  • Experience conducting market research and extracting actionable intelligence.
  • Strong analytical skills, including dataset creation, insight generation, and continuous improvement planning.
  • Ability to work independently in a fast-moving, changing environment.
  • Effective communication and collaboration skills in matrixed, global, and multi-time-zone environments.
  • Experience with Salesforce CRM and Monday.com preferred.

Benefits

  • Remote work location in Ontario or Nova Scotia.
  • Medical, dental, and vision insurance.
  • RRSP with company match.
  • Telemedicine service.
  • Front-loaded vacation and sick time.
  • Employee Assistance Program.
  • Life and disability insurance.
  • Casual office environment with unlimited snacks and drinks.

Interested in this position?

Apply directly on the company website

Apply Now

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