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Senior Product Marketing Manager

23 hours, 3 minutes ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 14

Description

  • Develop differentiated positioning, messaging, value propositions, and market narratives based on customer and competitive insights.
  • Own full-funnel marketing strategies and content for prospects, customers, and app users.
  • Lead end-to-end go-to-market planning and execution for new products, major launches, and strategic capabilities.
  • Create sales plays, enablement materials, competitive messaging, discovery frameworks, and partner resources.
  • Conduct customer research and analyze market, competitive, win/loss, usage, and performance data.
  • Drive cross-sell, upsell, adoption, and expansion programs across the existing customer base.
  • Collaborate with Product, Sales, Demand Generation, Customer Success, Content, Growth, and Channel teams.
  • Use AI and automation to scale research, content development, personalization, and GTM execution.
  • Measure and optimize programs against awareness, leads, trials, pipeline, conversion, adoption, and revenue outcomes.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, or workflow software.
  • Experience owning positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.
  • Experience launching new SaaS products or significant product offerings from validation through post-launch growth.
  • Expertise developing full-funnel strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience marketing to both net-new prospects and existing customers through cross-sell, upsell, adoption, and expansion motions.
  • Strong understanding of B2B SaaS buying journeys and content strategy by funnel stage.
  • Ability to translate technical capabilities into clear customer value and business outcomes.
  • Experience with customer research, competitive analysis, win/loss insights, market intelligence, and performance measurement.
  • Excellent written, verbal, and presentation skills for technical, business, sales, and executive audiences.
  • Hands-on experience using AI tools; experience with platform, marketplace, partner-led, SLG/PLG, portfolio, or technical-audience marketing is preferred.

Benefits

  • Remote work in a global team across 28 countries.
  • Company equity eligibility for every employee.
  • 25 days of paid time off annually, increasing to 30 days after five years.
  • Medical, dental, vision, life, critical illness, accidental death and dismemberment, and long-term disability insurance.
  • CAD 600 annual sport and fitness allowance.
  • Three fully paid volunteering days annually.
  • Product-first environment with meaningful work influencing product direction and customer success.

Interested in this position?

Apply directly on the company website

Apply Now

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