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Digital Marketing Specialist

1 month, 2 weeks ago
United States
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
CSS Digital Marketing Email Marketing Google Ads Google Analytics HTML HubSpot JavaScript Keyword Research Salesforce SEM SEO Social Media Marketing
Apply Now
Rapid MicroBio

Rapid MicroBio

Rapid Micro Biosystems is a leader in automated microbial detection for quality control microbiology testing, offering innovative automation solutions for efficient manufacturing of healthcare products.

Life Sciences Tools & Services
51-250
Founded 2006
$358M raised
View All Jobs 3

Description

  • Develop and execute digital marketing strategies aligned with business goals.
  • Manage and optimize campaigns across SEO, SEM, email, social media, and display advertising channels.
  • Analyze campaign performance using analytics tools and provide actionable insights to stakeholders.
  • Create, publish, and manage content for websites, blogs, and social media platforms.
  • Conduct keyword research and implement on-page and off-page SEO and GEO best practices.
  • Implement automated email marketing campaigns and ABM-based campaigns.
  • Manage social media paid campaigns and decide on appropriate ad placement.
  • Monitor website, social media, Google Analytics, and project status and budget.
  • Collaborate with cross-functional teams including applications, sales, and product.
  • Brainstorm and run experiments, conversion tests, and campaign optimizations to improve ROI.

Requirements

  • B.S. in Marketing or a related field plus relevant work experience, such as a B.S. with 3+ years of experience.
  • Proven work experience as a Digital Marketing Specialist or in a similar role.
  • Experience in the pharmaceutical industry or a related life sciences discipline is preferred.
  • Familiarity with both B2B and B2C advertising campaigns.
  • Hands-on experience with web content management tools such as HubSpot.
  • Proficiency in HTML5, CSS3, and JavaScript, with HubL preferred.
  • HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications are highly valued.
  • Expertise in Salesforce and Pardot, with ABM platform experience preferred.
  • Expertise in SEO, GEO, Google Analytics, and Google Ads.
  • Strong communication, writing, presentation, organizational, teamwork, and problem-solving skills.

Benefits

  • Competitive total compensation package with base pay, cash incentive opportunities, and an equity grant.
  • Base annual salary range of $65,000-$85,000.
  • Full-time regular employees are eligible for an attractive benefits package.
  • Opportunity to work for a fast-growing company with global teams and high-growth career advancement potential.
  • Inclusive environment with resources and opportunities to develop skills and pursue personal goals.

Interested in this position?

Apply directly on the company website

Apply Now

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