Sr. Link Building Specialist

2 days, 2 hours ago
Full-time
Senior
Marketing and Growth
Rankings.io

Rankings.io

Rankings.io is a unique search engine optimization agency specializing in providing personalized marketing campaigns for law firms, physicians, and small businesses. They focus on helping elite firms rank 1st on Google, generate leads, and attract high...

Media
11-50
Founded 2013

Description

  • Help own and execute link-building strategies across outreach, partnerships, and campaign operations.
  • Lead complex link-building campaigns including guest posting, niche edits, local sponsorships, digital PR, citations, and authority link acquisition.
  • Develop and maintain monthly landing page and anchor text strategies aligned to client priorities and ranking goals.
  • Refine link targeting based on performance data, SERP movement, link velocity, and page-level authority growth.
  • Conduct competitor backlink analysis to identify opportunities and guide campaign direction.
  • Ensure all placements meet established quality standards and support consistent campaign performance.
  • Build and maintain relationships with publishers, site owners, and journalists.
  • Develop outreach messaging that improves response rates and supports long-term partnership development.
  • Collaborate with content, SEO, and account teams to align link-building efforts with broader client strategies.

Requirements

  • 3+ years of SEO experience with a strong focus on link building and off-site strategy.
  • Demonstrated experience running outreach campaigns at scale.
  • Strong understanding of backlink quality, anchor text strategy, and Google’s ranking factors.
  • Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console.
  • Strong written communication skills for outreach and relationship building.
  • Highly organized with the ability to manage multiple campaigns simultaneously.
  • Agency experience preferred.

Benefits

  • Starting salary of $55k.
  • Opportunity to grow into a Manager role.
  • Fully remote position.
  • Unlimited PTO.
  • Quarterly training stipend for professional development.
  • $100 wellness reimbursement program.
  • 401(k) with 3% employer match (Safe Harbor).
  • 100% health insurance, including fully employer-funded coverage.

Interested in this position?

Apply directly on the company website

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