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Director of Growth and Demand Generation

1 month, 1 week ago
Canada, Germany, Poland, Portugal
Full-time
Executive
Growth Marketing Manager
Sales and Business Development
Copywriting Next.js React
Apply Now
pubGENIUS

pubGENIUS

pubGENIUS is an international studio specializing in designing and developing full stack React/React Native + NodeJS applications for fintech, crypto, and healthcare industries. They engineer customized solutions for digital publishers to maximize reve...

Internet Software & Services
11-50
Founded 2016
View All Jobs 13

Description

  • Design and execute account-based marketing campaigns targeting North American mid-market companies.
  • Set up, scale, and optimize cold email infrastructure, LinkedIn sequencing, and data enrichment tools.
  • Collaborate with technical delivery teams and project managers to turn success stories into case studies, white papers, and narrative-driven pitches.
  • Guide the internal technical digital marketer on creating high-intent vertical landing pages that convert executive traffic into discovery calls.
  • Own sales qualified leads, pipeline velocity, and total closed-won pipeline value.
  • Develop hyper-personalized outreach copy that stands out in crowded inboxes.
  • Map macro-level growth strategy and translate it into day-to-day campaign execution.
  • Audit funnel performance and optimize campaigns based on metrics.
  • Work directly with strategy, PMs, and the CEO to shape growth direction.

Requirements

  • 4+ years of B2B marketing experience, specifically with custom software development agencies or high-end IT consulting firms.
  • Proven success building campaigns that contributed to closing high-value enterprise service retainers in the six- or seven-figure range.
  • Strong copywriting ability for sophisticated, persuasive outbound messaging.
  • Ability to work independently without a large team and take ownership across strategy, execution, and analysis.
  • Experience building and managing ABM, cold email, and LinkedIn outreach programs (preferred).
  • Familiarity with data enrichment tools and funnel analytics (preferred).
  • Experience translating technical work into marketing assets such as case studies, white papers, and pitches (preferred).

Benefits

  • Fully remote work from anywhere.
  • Flexible hours.
  • Direct ownership of the company’s growth architecture.
  • Close collaboration with the Strategy team, PMs, and CEO.
  • Equal Opportunity Employer status with merit-based hiring.

Interested in this position?

Apply directly on the company website

Apply Now

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