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Adoption Analytics & Insights Manager

2 hours, 46 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Data Science and Analytics
Agile Power BI Tableau
Apply Now
Appnovation

Appnovation

Appnovation is a global Digital Solutions and Managed Services provider specializing in web, intranet, and mobile applications using open-source technologies. They offer system integration, implementation, and development services for companies leverag...

Internet Software & Services
251-1K
Founded 2007
$20M raised
View All Jobs

Description

  • Establish and own engagement baselines and core success metrics for colleague-facing platforms.
  • Track adoption telemetry, including usage depth, feature breadth, and retention, to identify drop-off points.
  • Diagnose the root causes of missed adoption targets and recommend corrective actions.
  • Partner with learning and advocacy teams to measure readiness and active engagement beyond simple completion metrics.
  • Synthesize performance data across community, learning, and communications into a cross-functional view of adoption tactics and audiences.
  • Partner with experience architecture and product owners to define and measure value-delivery indicators such as time saved, error reduction, and satisfaction.
  • Provide real-time usage insights to support targeted re-engagement campaigns and training assets.
  • Create dashboards, KPI targets, and ROI/value realization reports for executive stakeholders.

Requirements

  • Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field.
  • 5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
  • Strong proficiency with data visualization tools such as Tableau or PowerBI and product analytics platforms.
  • Experience designing and measuring user activation funnels, adoption metrics, and PLG metrics such as activation, retention cohorts, and Sean Ellis-style testing.
  • Proven ability to set KPI targets, build dashboards, and run hypothesis-driven measurement programs.
  • Excellent data storytelling skills for non-technical stakeholders.
  • Experience diagnosing adoption stalls caused by workflow fit, content gaps, motivation gaps, or organizational barriers.
  • Ability to build measurement partnerships across functions such as community, learning, and marketing.
  • Experience measuring value-delivery outcomes like time saved, error reduction, and quality of output.
  • Preferred: experience with product management, learning, or marketing teams in a growth-focused environment; ONA/workplace analytics; enterprise telemetry and API integrations; pharma, healthcare, or regulated enterprise environments.

Benefits

  • Equal Opportunity Employer with a strong Diversity, Equity & Inclusion commitment.
  • Accommodations available upon request throughout the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

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