Associate II, Brand Sponsorship, Advertising/Marketing- (Remote Birmingham)

3 hours, 18 minutes ago
Full-time
Mid Level
Marketing and Growth
Protective Life

Protective Life

Protective Life Insurance Company offers financial security through insurance and investment products, serving people and protecting families for over a century.

Insurance
1K-5K
Founded 1907

Description

  • Provide guidance to ensure accurate articulation of brand strategy and guidelines across the organization, maintaining brand integrity and consistency.
  • Analyze key performance indicators (KPIs) to measure the effectiveness of sponsorship and marketing initiatives and adjust strategies accordingly.
  • Develop and execute the annual corporate sponsorship strategy that supports company goals for increasing brand awareness.
  • Consult with departmental and company leadership to create communications programs that support brand and sponsorship initiatives.
  • Leverage sponsorship platforms to amplify content, expand audience reach, and drive measurable brand awareness and engagement.
  • Coordinate cross-functional project teams of internal and external partners to plan and activate a wide range of sponsorship programming, including large events at Protective Stadium and external venues.
  • Partner with brand strategy, creative, community relations, and corporate communications teams to create cohesive content packages (video, social, digital, event assets) and activate sponsorships across marketing channels.
  • Facilitate daily workflows and manage engagement with an external sports marketing firm, including contract negotiations, activation, program valuation, and development of future opportunities.
  • Manage activation of external awards and recognition programs to highlight honorees while reinforcing the company’s brand positioning and credibility.

Requirements

  • 3-5 years of experience in communications, marketing, or a similar field.
  • Bachelor's degree in public relations, marketing, communications, or a related discipline (e.g., sports marketing).
  • Experience in brand management, brand positioning, competitive analysis, and market research with the ability to leverage insights for strategic recommendations.
  • Demonstrated marketing project management skills and experience coordinating cross-functional or external partner teams.
  • Superior interpersonal and client relationship skills and excellent communication abilities, including copywriting, business writing, and storytelling.
  • Strong analytical skills paired with creative thinking to synthesize information and optimize marketing and communications programs.
  • Ability to work independently on daily assignments in a fast-paced environment with multiple priorities and stakeholders.
  • Experience working with or managing external sports marketing agencies or event activation partners (preferred).
  • Proven ability to consult with leadership and contribute recommendations that align sponsorships with broader business objectives.

Benefits

  • Targeted salary range $63,500 - $75,000 per year with additional annual incentive opportunities based on individual and company performance.
  • Comprehensive health, dental, and vision insurance.
  • Mental health benefits and an employee assistance program.
  • Paid time away benefits including paid time off, paid parental leave, short-term disability, and a cultural observance day.
  • Retirement and financial wellbeing benefits including a pension plan and 401(k) with company matching, plus contributions to healthcare accounts.
  • ProHealth Rewards wellbeing platform that offers cash rewards for engaging in health programs.
  • Remote work / work-from-home arrangement (Birmingham, AL) and eligibility-based benefits with accommodations available for applicants with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Public Relations Coordinator (2026 Graduates Apply Here)

LaunchSquad 51-250 Media

LaunchSquad is hiring a Remote or Hybrid Public Relations Coordinator to support PR accounts for technology, consumer lifestyle, and media clients while learning and contributing to day-to-day program execution.

2 days, 19 hours ago

Travel & Concierge Operations Assistant

Assist World IT Services

Assist World is hiring a full-time remote Travel & Concierge Operations Assistant to support high-touch travel and concierge services for HNW/UHNW clients through itinerary management, client coordination, and operational administration.

CRM
2 days, 19 hours ago

Senior Marketing Coordinator

Aristo Sourcing 11-50 Professional Services

The Senior Marketing Coordinator at a marketing department supports D2C, retail, PR, and influencer campaigns by managing execution, reporting, and cross-team coordination to keep launches on time and on brand.

ClickUp Google Analytics SEMrush SEO Shopify
2 days, 19 hours ago

Marketing Specialist - GTM & Growth

Packt 251-1K Internet Software & Services

Packt is hiring a Marketing Specialist to lead growth for its new events and newsletter business, driving audience discovery, attendee conversion, and scalable revenue across technical verticals.

CRM Email Marketing GitHub Google Ads Google Analytics HubSpot Looker Salesforce
2 days, 19 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers