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Director, Direct Mail Marketing Strategy and Analytics

2 hours, 38 minutes ago
United States
Full-time
Executive
Data Analyst
Data Science and Analytics
Power BI Python R SQL
Apply Now
Prosper

Prosper

Prosper is an online marketplace lending platform that connects borrowers with lenders, offering personal loans, credit cards, and home equity options. With a focus on financial education, Prosper helps individuals manage their finances and achieve pea...

Banks
251-1K
Founded 2005
$490M raised
View All Jobs 9

Description

  • Lead the prioritization, development, and execution of the Direct Mail marketing strategy for attracting, engaging, and converting prospects and current customers.
  • Manage a team of managers, analysts, and agencies supporting Direct Mail marketing efforts.
  • Oversee mail selection, creative optimization, performance reporting, and the development of a learning agenda to drive innovation.
  • Build and maintain a deep understanding of the end-to-end mail execution process across Campaign Execution, Credit, Marketing, and other teams.
  • Execute the monthly direct mail response data process with minimal errors and ensure it feeds future insights.
  • Develop and run testing strategies to improve targeting, creative, and landing page performance.
  • Analyze cross-channel interactions to understand how Direct Mail influences other marketing channels and vice versa.
  • Partner with the Data Science team to improve targeting models and targeting efficiency.
  • Monitor channel efforts with internal teams and external partners and ensure ongoing stewardship of the program.
  • Present insights, recommendations, and channel strategy updates to senior leaders and C-level executives.

Requirements

  • Bachelor’s degree required.
  • 12+ years of experience driving decisions through analysis; a Master’s or PhD may offset experience.
  • 7+ years of experience managing prescreen direct mail programs at scale, ideally 5M+ mail pieces per month.
  • 7+ years of analytics leadership experience, including building and prioritizing teams and objectives based on company strategy.
  • Advanced analytical skills using SQL, SAS, R, or Python.
  • Experience using data visualization and digital marketing tools such as Power BI.
  • Strong cross-functional communication and influencing skills, including presenting strategy to senior executives.
  • Experience in marketing, especially direct mail marketing, is preferred.
  • Experience in the lending or consumer finance industry is preferred.
  • Thorough understanding of how direct mail campaigns are designed and executed, from prospect selection through print vendor fulfillment, is preferred.
  • Experience using bureau and non-bureau data within a prospect database solution is preferred.

Benefits

  • Salary range of $202,000 to $277,000 annually, plus bonus and generous benefits.
  • Flexible time off.
  • Comprehensive health coverage.
  • Paid parental leave.
  • Remote work within the United States.
  • Udemy access for professional development.
  • Childcare assistance, pet insurance discounts, and legal assistance.
  • Additional discounts through Perkspot.

Interested in this position?

Apply directly on the company website

Apply Now

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