VP of Marketing

21 hours, 43 minutes ago
Full-time
Executive
Marketing and Growth
Prolific

Prolific

Prolific is a platform that enables researchers to quickly find trustworthy research participants. With a pool of over 120,000 active and verified participants, Prolific ensures high-quality responses through continuous monitoring and engagement. The p...

Professional Services
51-250
Founded 1997
$0M raised

Description

  • Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth.
  • Build, restructure, and scale the marketing organization, including team design and operating model.
  • Establish performance management for demand generation and growth across pipeline, attribution, CAC/LTV, expansion, and ROI.
  • Develop and scale a high-performing B2B demand engine spanning ABM, field marketing, and enterprise GTM.
  • Lead product marketing and positioning across a complex product and customer landscape.
  • Partner closely with sales to strengthen sales enablement and land-and-expand motions.
  • Drive cross-functional go-to-market execution for launches and expansion into new customer segments.
  • Build Prolific’s brand awareness and category presence among AI and research leaders.
  • Lead and develop a globally distributed, multidisciplinary marketing team.
  • Evolve marketing to be more AI-forward and scalable using new tools and approaches.

Requirements

  • 10+ years of experience leading and scaling marketing in high-growth tech or scale-up environments.
  • Proven ownership of a full-stack B2B marketing function spanning multiple disciplines.
  • Track record of building and executing strategies that drive pipeline and revenue growth.
  • Experience operating in enterprise B2B environments, ideally with complex or technical products.
  • Exposure to AI, developer, or data-driven ecosystems strongly preferred.
  • Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM.
  • Ability to translate complex products and markets into clear, differentiated positioning.
  • Strong understanding of sales enablement and land-and-expand models.
  • Commercial and analytical mindset focused on pipeline, revenue, and ROI.
  • Comfort operating at both strategic and hands-on levels in fast-moving, ambiguous environments.
  • Builder mindset with experience creating structure and processes from first principles.
  • Proven ability to build, lead, and develop high-performing, multi-disciplinary teams.
  • Experience overseeing product marketing and brand, even if not your core background.

Benefits

  • Competitive salary.
  • Benefits package.
  • Remote working.
  • Mission-driven culture.
  • Access to Prolific’s unique human data platform.
  • Opportunities for groundbreaking research.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Director, Website & SEO

Dodge Construction Network 251-1K Construction & Engineering

Dodge Construction Network is hiring a Director of Website & SEO to own Construction.com and related web properties, shaping website strategy, search visibility, conversion performance, and analytics for the business.

SEO
2 hours, 28 minutes ago

VP of Marketing

bolderapps.com Internet Software & Services

Bolder Apps is hiring a VP of Marketing to independently drive client acquisition for its AI-powered product development studio by building and operating the company’s full growth system.

Facebook Ads Google Ads LinkedIn Ads SEO SQL
5 hours, 42 minutes ago

VP of Growth - Online Health Platform

Keller Executive Search 1-10 Professional Services

A telemedicine company is hiring a CEO-reporting growth operator to lead the shift from transactional acquisition to a subscription-and-retention model while owning unit economics and funnel performance end to end.

Google Ads
6 hours, 19 minutes ago

Digital Media Director (DM)

Aristo Sourcing 11-50 Professional Services

The Digital Media Director will lead growth and editorial operations for a globally recognized gold and macroeconomic analysis firm’s expanding digital media ecosystem, with the goal of scaling its reach across major social and direct distribution channels.

Instagram API TikTok
21 hours, 28 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers