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VP of Marketing

1 month, 1 week ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Apply Now
Prolific

Prolific

Prolific is a platform that enables researchers to quickly find trustworthy research participants. With a pool of over 120,000 active and verified participants, Prolific ensures high-quality responses through continuous monitoring and engagement. The p...

Professional Services
51-250
Founded 1997
$0M raised
View All Jobs 155

Description

  • Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth.
  • Build, restructure, and scale the marketing organization, including team design and operating model.
  • Establish performance management for demand generation and growth across pipeline, attribution, CAC/LTV, expansion, and ROI.
  • Develop and scale a high-performing B2B demand engine spanning ABM, field marketing, and enterprise GTM.
  • Lead product marketing and positioning across a complex product and customer landscape.
  • Partner closely with sales to strengthen sales enablement and land-and-expand motions.
  • Drive cross-functional go-to-market execution for launches and expansion into new customer segments.
  • Build Prolific’s brand awareness and category presence among AI and research leaders.
  • Lead and develop a globally distributed, multidisciplinary marketing team.
  • Evolve marketing to be more AI-forward and scalable using new tools and approaches.

Requirements

  • 10+ years of experience leading and scaling marketing in high-growth tech or scale-up environments.
  • Proven ownership of a full-stack B2B marketing function spanning multiple disciplines.
  • Track record of building and executing strategies that drive pipeline and revenue growth.
  • Experience operating in enterprise B2B environments, ideally with complex or technical products.
  • Exposure to AI, developer, or data-driven ecosystems strongly preferred.
  • Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM.
  • Ability to translate complex products and markets into clear, differentiated positioning.
  • Strong understanding of sales enablement and land-and-expand models.
  • Commercial and analytical mindset focused on pipeline, revenue, and ROI.
  • Comfort operating at both strategic and hands-on levels in fast-moving, ambiguous environments.
  • Builder mindset with experience creating structure and processes from first principles.
  • Proven ability to build, lead, and develop high-performing, multi-disciplinary teams.
  • Experience overseeing product marketing and brand, even if not your core background.

Benefits

  • Competitive salary.
  • Benefits package.
  • Remote working.
  • Mission-driven culture.
  • Access to Prolific’s unique human data platform.
  • Opportunities for groundbreaking research.

Interested in this position?

Apply directly on the company website

Apply Now

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