VP of Marketing

3 weeks, 1 day ago
Full-time
Executive
Marketing and Growth
Prolific

Prolific

Prolific is a platform that enables researchers to quickly find trustworthy research participants. With a pool of over 120,000 active and verified participants, Prolific ensures high-quality responses through continuous monitoring and engagement. The p...

Professional Services
51-250
Founded 1997
$0M raised

Description

  • Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth.
  • Build, restructure, and scale the marketing organization, including team design and operating model.
  • Establish performance management for demand generation and growth across pipeline, attribution, CAC/LTV, expansion, and ROI.
  • Develop and scale a high-performing B2B demand engine spanning ABM, field marketing, and enterprise GTM.
  • Lead product marketing and positioning across a complex product and customer landscape.
  • Partner closely with sales to strengthen sales enablement and land-and-expand motions.
  • Drive cross-functional go-to-market execution for launches and expansion into new customer segments.
  • Build Prolific’s brand awareness and category presence among AI and research leaders.
  • Lead and develop a globally distributed, multidisciplinary marketing team.
  • Evolve marketing to be more AI-forward and scalable using new tools and approaches.

Requirements

  • 10+ years of experience leading and scaling marketing in high-growth tech or scale-up environments.
  • Proven ownership of a full-stack B2B marketing function spanning multiple disciplines.
  • Track record of building and executing strategies that drive pipeline and revenue growth.
  • Experience operating in enterprise B2B environments, ideally with complex or technical products.
  • Exposure to AI, developer, or data-driven ecosystems strongly preferred.
  • Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM.
  • Ability to translate complex products and markets into clear, differentiated positioning.
  • Strong understanding of sales enablement and land-and-expand models.
  • Commercial and analytical mindset focused on pipeline, revenue, and ROI.
  • Comfort operating at both strategic and hands-on levels in fast-moving, ambiguous environments.
  • Builder mindset with experience creating structure and processes from first principles.
  • Proven ability to build, lead, and develop high-performing, multi-disciplinary teams.
  • Experience overseeing product marketing and brand, even if not your core background.

Benefits

  • Competitive salary.
  • Benefits package.
  • Remote working.
  • Mission-driven culture.
  • Access to Prolific’s unique human data platform.
  • Opportunities for groundbreaking research.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Head of B2B Marketing

JetBrains 1K-5K Internet Software & Services

JetBrains is seeking a Head of B2B Marketing to shape and execute global marketing efforts for its business customers across SMB, mid-size, and enterprise segments, working from an office or remotely.

Digital Marketing
7 hours, 36 minutes ago

Sr. Director of North America Field Marketing

Extreme Networks 1K-5K IT Services

Extreme Networks is hiring a Senior Director of North America Field Marketing to lead Americas field marketing strategy and execution across North America and Latin America, with the goal of driving pipeline, revenue influence, and market presence.

CRM Machine Learning
8 hours, 36 minutes ago

Vice President of Marketing

Offchain Labs 11-50 Internet Software & Services

Offchain is seeking a remote Vice President of Marketing to shape the company’s market narrative and lead marketing execution for its blockchain infrastructure and Ethereum ecosystem products.

Blockchain Content Marketing Ethereum Social Media Marketing
12 hours, 6 minutes ago

Vice President, Brand & Communications (Marketing) (Global)

Submer 51-250 IT Services

Rubix is seeking a Vice President of Brand & Communications to lead global brand, messaging, and communications for its AI data center and digital infrastructure business, shaping market perception and company growth across a rapidly evolving industry.

Digital Marketing
16 hours, 6 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers