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Social Insights Analyst (Healthcare)

2 months ago
Anywhere
Full-time
Mid Level
Data Analyst
Data Science and Analytics
Google Analytics Instagram API Power BI Tableau
Apply Now
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017
View All Jobs 11

Description

  • Monitor online conversations and audience trends using social listening tools across healthcare and pharma audiences.
  • Analyze sentiment, audience behavior, content performance, and emerging trends to generate actionable insights.
  • Build and maintain visually clear dashboards for internal teams and client-facing stakeholders.
  • Translate data findings into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance.
  • Partner with account, content, and strategy teams to support data-driven campaign planning and execution.
  • Research emerging trends in social media, digital marketing, and audience behavior within healthcare and pharma.
  • Support reporting deliverables across channels, including data structure, tagging, measurement strategy, and reporting requirements.
  • Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels.
  • Develop regular and ad hoc reports evaluating campaign performance against KPIs.
  • Ensure reporting accuracy, consistency, and clarity across analytics deliverables.

Requirements

  • 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector.
  • Agency-side pharma experience is strongly preferred.
  • Comfort working within the regulated pharma marketing environment, including awareness of MLR and compliance considerations.
  • Experience analyzing performance across social media platforms including Meta, LinkedIn, X/Twitter, and Instagram.
  • Proficiency with social media analytics tools such as Meta Business Suite, LinkedIn Analytics, and X/Twitter Analytics, or similar tools.
  • Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social.
  • Advanced proficiency in Excel and/or Google Sheets.
  • Experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
  • Familiarity with Google Analytics or other web analytics tools is a plus.
  • Strong ability to interpret data and translate findings into clear, actionable recommendations.
  • Excellent written and verbal communication skills for presenting insights to non-analytical stakeholders.
  • Strong attention to detail and a commitment to reporting accuracy.
  • Collaborative mindset and ability to thrive in a fast-paced, client-focused environment.

Benefits

  • Remote full-time role.
  • Salary range of $60,000–$80,000 per year.
  • Opportunity to work with a remote-only team of seasoned professionals.
  • Client-focused environment with meaningful analytical and strategic work.
  • Use of AI tools in parts of the hiring process, with final hiring decisions made by humans.

Interested in this position?

Apply directly on the company website

Apply Now

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