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Consumer Insights Manager

7 hours, 9 minutes ago
Anywhere
Full-time
Lead
Data Analyst
Data Science and Analytics
Agile
Apply Now
OLIPOP

OLIPOP

OLIPOP offers a new kind of soda with 16 flavors made with plant fiber and prebiotics for digestive health. Founded in 2017, their mission is to provide a healthy alternative to traditional soda while promoting diversity and wellness.

Beverages
51-250
Founded 2018
$44M raised
View All Jobs 7

Description

  • Champion a consumer-first mindset across the organization and mentor colleagues on applying insights to strategic decisions.
  • Lead cross-functional and agency partnerships, incorporating consumer perspectives into briefs, business cases, and sales materials.
  • Design and execute qualitative and quantitative research, including concept, creative, and sensory testing.
  • Own research vendor relationships and manage projects from study design through reporting and recommendations.
  • Develop internal reporting and presentations on brand KPIs, including household penetration, brand awareness, and campaign performance.
  • Build OLIPOP’s consumer knowledge base, research tools, and insights capabilities.
  • Monitor industry trends, cultural shifts, and emerging consumer behaviors to inform brand strategy and innovation.
  • Lead high-priority projects independently and advise stakeholders on insight-led tradeoffs.

Requirements

  • 8+ years of experience in consumer insights, market research, or a related field.
  • Demonstrated depth in a specialized research area; CPG experience preferred and beverage experience is a plus.
  • Advanced knowledge of qualitative and quantitative research methods, including experience introducing new approaches.
  • Experience writing and designing surveys to address business questions and advising on research design.
  • Strong analytical, strategic, organizational, and project management skills.
  • Ability to simplify complex information for audiences at all levels, including senior leadership.
  • Experience managing multiple complex projects independently and mentoring or advising colleagues.
  • Proficiency with marketing mix modeling and DIY research tools.
  • Working knowledge of syndicated tools such as Nielsen, SPINS, or Numerator preferred.
  • Highly collaborative, curious, adaptable, and comfortable working independently in a fast-paced environment.

Benefits

  • $115,000–$135,000 base salary plus bonus.
  • Fully remote work environment.
  • Cross-functional collaboration, intentional team connection, and in-person offsites.
  • Feedback-rich culture focused on professional growth and mentorship.
  • Reasonable accommodations available during the application and employment process.
  • Equal opportunity employer.

Interested in this position?

Apply directly on the company website

Apply Now

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