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Senior Strategist, Programmatic

1 week ago
Nicaragua
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Influencer Marketing SEO Social Media Marketing
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 84

Description

  • Lead collaboration across specialists, planning, marketing sciences, and account teams to develop sophisticated programmatic strategies.
  • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio channels.
  • Oversee onboarding of programmatic accounts and campaigns within DSPs.
  • Develop audience segments, data partnerships, and targeting strategies for addressable campaigns.
  • Manage media vendor and network relationships, including inventory negotiations.
  • Serve as the primary programmatic contact and trusted advisor for clients.
  • Own campaign reporting, optimization, performance analysis, and KPI monitoring.
  • Integrate reporting APIs and data systems to improve campaign efficiency and measurement.
  • Present campaign insights and strategic recommendations to senior stakeholders.
  • Use AI technologies and Power Digital’s Nova ecosystem to improve business processes and campaign performance.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies.
  • Advanced spoken and written English proficiency.
  • Strong business acumen and ability to translate quantitative data into actionable recommendations.
  • Understanding of digital marketing across mobile, display, video, OTT, CTV, and audio.
  • Knowledge of ad creative formats, specifications, and messaging best practices.
  • Experience developing demographic, behavioral, and retargeting audience strategies within programmatic platforms.
  • Expertise with ad tech tools, including ad servers, ad verification tools, and ad trafficking systems.
  • Excellent communication, collaboration, organization, and client-management skills.
  • Strong attention to detail when setting up, monitoring, and managing campaigns.
  • Experience managing multiple projects end-to-end and influencing key decision-makers.
  • Understanding of measurement methodologies and appropriate measurement solutions.

Benefits

  • People-first culture emphasizing diversity, inclusion, autonomy, integrity, and professional impact.
  • Equal opportunity employment environment.
  • Opportunity to work with enterprise clients and sophisticated cross-channel marketing programs.
  • Exposure to Power Digital’s proprietary Nova technology and AI-enabled workflows.

Interested in this position?

Apply directly on the company website

Apply Now

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