Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Lead collaboration across specialists, planning, marketing sciences, and account teams to develop sophisticated programmatic strategies.
  • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio channels.
  • Oversee onboarding of programmatic accounts and campaigns within DSPs.
  • Develop audience segments, data partnerships, and targeting strategies for addressable campaigns.
  • Manage media vendor and network relationships, including inventory negotiations.
  • Serve as the primary programmatic contact and trusted advisor for clients.
  • Own campaign reporting, optimization, performance analysis, and KPI monitoring.
  • Integrate reporting APIs and data systems to improve campaign efficiency and measurement.
  • Present campaign insights and strategic recommendations to senior stakeholders.
  • Use AI technologies and Power Digital’s Nova ecosystem to improve business processes and campaign performance.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies.
  • Advanced spoken and written English proficiency.
  • Strong business acumen and ability to translate quantitative data into actionable recommendations.
  • Understanding of digital marketing across mobile, display, video, OTT, CTV, and audio.
  • Knowledge of ad creative formats, specifications, and messaging best practices.
  • Experience developing demographic, behavioral, and retargeting audience strategies within programmatic platforms.
  • Expertise with ad tech tools, including ad servers, ad verification tools, and ad trafficking systems.
  • Excellent communication, collaboration, organization, and client-management skills.
  • Strong attention to detail when setting up, monitoring, and managing campaigns.
  • Experience managing multiple projects end-to-end and influencing key decision-makers.
  • Understanding of measurement methodologies and appropriate measurement solutions.

Benefits

  • People-first culture emphasizing diversity, inclusion, autonomy, integrity, and professional impact.
  • Equal opportunity employment environment.
  • Opportunity to work with enterprise clients and sophisticated cross-channel marketing programs.
  • Exposure to Power Digital’s proprietary Nova technology and AI-enabled workflows.

Interested in this position?

Apply directly on the company website

Apply Now

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