Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own programmatic execution, performance, reporting, optimization, client communication, and deliverables for a portfolio of approximately 7–8 enterprise accounts.
  • Lead cross-functional collaboration with specialists, planning, marketing sciences, analytics, and account teams.
  • Develop and implement programmatic strategies across mobile, display, video, CTV, DOOH, and audio channels.
  • Onboard new accounts and campaigns within DSPs and oversee campaign setup and workflow.
  • Identify audience segments, establish data partnerships, and improve targeting precision.
  • Manage relationships and negotiations with media vendors and networks.
  • Serve as the primary programmatic contact, subject matter expert, and strategic advisor for clients.
  • Analyze campaign KPIs, provide senior-stakeholder insights, and recommend appropriate measurement solutions.
  • Integrate reporting APIs and data strategies to improve campaign efficiency and performance.
  • Use AI technologies and Power Digital’s Nova ecosystem to optimize processes and campaigns.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies.
  • Advanced spoken and written English proficiency.
  • Strong business acumen and ability to translate quantitative data into actionable recommendations.
  • Understanding of digital marketing across mobile, display, video, OTT, CTV, and audio.
  • Knowledge of ad creative formats, specifications, and messaging best practices.
  • Experience developing demographic, behavioral, and retargeting audiences within programmatic platforms.
  • Expertise with ad servers, ad verification tools, and ad trafficking systems.
  • Excellent communication, collaboration, organizational, and client-management skills.
  • Strong attention to detail in campaign setup, monitoring, and management.
  • Experience managing multiple projects end-to-end and influencing key decision-makers.

Interested in this position?

Apply directly on the company website

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