Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Lead strategic collaboration with cross-functional teams to develop and execute sophisticated programmatic strategies.
  • Provide senior-level insight and guidance to shape overall programmatic direction aligned with business goals.
  • Design and implement programmatic campaign strategies across mobile, display, video, CTV, DOOH, and audio channels.
  • Oversee onboarding of new programmatic accounts and campaigns within DSPs.
  • Identify strategic audience segments and establish data partnerships to improve targeting precision.
  • Build relationships with media vendors and networks to secure inventory aligned with campaign goals.
  • Serve as the primary point of contact and trusted advisor for programmatic client communications.
  • Collaborate with marketing and analytics teams to integrate reporting APIs and improve performance through data-driven insights.
  • Analyze campaign performance, monitor KPIs, and deliver regular insights to senior stakeholders.
  • Apply measurement methodologies, AI technologies, and Power Digital’s Nova ecosystem to improve processes and outcomes.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, or B2C lead generation companies.
  • Strong business acumen with the ability to translate quantitative data into actionable insights and recommendations.
  • Proven understanding of digital marketing across mobile, display, video, OTT, CTV, and audio channels.
  • Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms.
  • Experience developing audience targeting techniques such as demographics, behavioral targeting, and retargeting within programmatic platforms.
  • Excellent communication, collaboration, and organizational skills for working with teams, clients, and vendors.
  • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
  • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.
  • Experience managing multiple projects from start to finish and influencing key decision makers.
  • Experience with enterprise-level accounts and working under pressure with complex client issues.
  • Ability to work legally in the U.S. and support a 100% remote, in-office, or hybrid work style.
  • Preferred: experience with measurement methodologies, reporting APIs, AI technologies, and Power Digital’s Nova ecosystem.

Benefits

  • Base salary plus commission opportunities.
  • Robust medical, dental, and vision insurance with up to 100% employer contribution toward the employee monthly premium.
  • 401(k) plan with 4% employer matching contribution.
  • Unlimited Time Off available on day one.
  • Flexible work options: fully remote, in-office, or hybrid.
  • Employee Assistance Program (EAP).
  • 12 observed U.S. national holidays plus 2 mental health recharge days per year.
  • Ongoing employee development programs for personal and professional growth.
  • Quarterly awards with prize money and recognition for outstanding performance.

Interested in this position?

Apply directly on the company website

Apply Now

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