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Senior Media Strategist

5 hours, 18 minutes ago
United States
Contract
Senior
Paid Media Specialist
Data Science and Analytics
CRM SEO Tableau
Apply Now
Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 16

Description

  • Own end-to-end media strategy and planning for B2B and ABM engagements.
  • Lead development of account-based media strategies, including target account prioritization, buying-group prioritization, audience segmentation, and channel activation approaches.
  • Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers.
  • Define how paid media works alongside SEO, CRO, CRM, and sales enablement to support account progression.
  • Establish ABM-focused measurement frameworks that track account engagement, quality signals, funnel movement, and media KPIs.
  • Analyze performance using Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations.
  • Synthesize data into strategic narratives that clarify performance, priorities, and next investment opportunities.
  • Serve as a trusted strategic advisor to client stakeholders on media investment, tradeoffs, and optimization opportunities.
  • Partner with activation teams to ensure strategy is translated accurately into execution and ongoing optimization.
  • Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment.
  • Support new business development through strategic input on proposals and pitches.
  • Contribute to the agency’s B2B and ABM media point of view, best practices, and strategic frameworks.

Requirements

  • 6+ years of experience in media strategy and/or media planning, preferably in a digital agency environment.
  • Demonstrated experience supporting B2B and/or ABM-driven media programs in long-cycle, high-consideration categories.
  • Strong working knowledge of paid search, paid social, ABM platforms, programmatic/DSPs, and analytics platforms.
  • Proven ability to connect media performance to business and revenue-oriented outcomes, not just platform-level KPIs.
  • Exceptional client communication and presentation skills, with comfort leading senior-level discussions.
  • Strategic thinker with the ability to balance big-picture planning with data-driven decision making.
  • Experience with regulated and trust-driven categories such as financial services and fintech is preferred.
  • Experience translating client business objectives into actionable media strategies is preferred.
  • Remote position with less than 5% travel.
  • Bounteous is willing to sponsor eligible candidates for employment visas.

Benefits

  • Remote work arrangement.
  • Contract position.
  • Visa sponsorship for eligible candidates.
  • Equal opportunity employer status.
  • Access to a global, 4,000+ person digital transformation consultancy environment.

Interested in this position?

Apply directly on the company website

Apply Now

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