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Senior Director of Performance Marketing

1 month ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Affiliate Marketing Facebook Ads Google Ads SEO TikTok
Apply Now
Facet

Facet

Facet provides unbiased, personalized, and affordable financial planning services for every facet of life. Their certified financial planners offer advice on financial planning, retirement planning, investing, and more. From starting a business to buyi...

Capital Markets
251-1K
$58M raised
View All Jobs 13

Description

  • Own the annual and quarterly strategic roadmap across all paid channels.
  • Define media allocation, testing priorities, and scaling plans to achieve aggressive growth targets.
  • Maintain expert-level knowledge of platform mechanics, algorithm updates, and best practices across the paid media mix.
  • Design and implement a disciplined test-and-learn framework that produces actionable insights.
  • Lead agency governance, including briefing, setting standards, and holding partners accountable for execution.
  • Own the affiliate partnerships program end-to-end, including partner optimization and new partner acquisition.
  • Evaluate and diversify the paid channel mix by identifying and launching new platform-native opportunities.
  • Own the sequencing and playbook for geographic expansion across primary markets and new DMAs.
  • Own the roadmap to aggregate cost-per-opportunity targets by optimizing media mix, funnel efficiency, creative performance, and audience strategy.
  • Collaborate with the Director of Partnerships & Content to align performance insights and platform requirements with the creative brief and content pipeline.

Requirements

  • 7+ years in paid media, including 3+ years in a strategic ownership or leadership role.
  • Deep expertise in Meta Ads at significant scale.
  • Strong Google Ads experience across search, non-brand, and performance channels.
  • Experience with TikTok Ads and emerging social platforms.
  • Experience managing and scaling affiliate partnerships programs.
  • Demonstrated ability to manage and direct agency relationships.
  • Strong analytical skills and comfort working in both data and strategy.
  • Experience in fintech, financial services, or another regulated consumer category is a plus.
  • Proven track record of hitting CPO or RAC/CAC targets at scale.
  • Breadth of knowledge across SEO, content strategy, and lifecycle marketing is preferred.
  • Experience working in highly regulated industries and implementing controls to meet SEC or similar guidelines is preferred.
  • Advanced data fluency, including automated reporting and deep-dive risk/reward analysis, is preferred.
  • Experience building or leading high-performing internal marketing teams is preferred.

Benefits

  • Base salary of $170,000 - $225,000 plus bonus.
  • Equity in a rapidly growing company.
  • Remote-first culture with the ability to work from anywhere in the U.S.
  • Flexible Paid Time Off (PTO).
  • Medical, dental, and vision insurance.
  • 401(k) match.
  • Paid parental leave.
  • Wellness and education reimbursements.

Interested in this position?

Apply directly on the company website

Apply Now

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