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Paid Social Senior Performance Analyst

17 hours, 28 minutes ago
Mexico
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Content Marketing Email Marketing Facebook Ads Google Ads Google Analytics Influencer Marketing LinkedIn Ads SEO Social Media Marketing TikTok
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 132

Description

  • Lead paid advertising strategy and performance marketing for key enterprise accounts to drive client goals.
  • Own execution, performance, and growth for a book of business.
  • Serve as the primary escalation point for complex accounts and resolve roadblocks and client issues.
  • Apply cross-channel and technical expertise in attribution, incrementality, and advanced measurement.
  • Oversee campaign execution and perform thorough QA to prevent revenue-impacting errors.
  • Monitor budget pacing and advise on budget adjustments.
  • Maintain strong communication with clients and internal teams through strategic and performance conversations.
  • Mentor team members through coaching, training, escalation support, and knowledge sharing.
  • Conduct training on platforms, tools, industry trends, and best practices.
  • Support new business pitches, account audits, and strategic recommendations.
  • Execute recommendations from the Power Circuit solutions roadmap and support department-wide improvements.
  • Leverage AI technologies to improve workflows, insights, and performance.

Requirements

  • 5-6 years of digital marketing experience, including 4+ years in an agency setting.
  • At least 3 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development for large enterprise accounts.
  • Significant campaign management experience in 3 or more additional campaign types such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • At least 3 years of hands-on experience with Meta direct response campaigns.
  • Lead generation and B2B experience.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Expert knowledge of funnel marketing and paid advertising across the marketing funnel.
  • Strong ability to turn marketing data into meaningful insights and tell the story behind the numbers.
  • Advanced spoken and written English proficiency is required.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Excellent interpersonal skills and confidence in client-facing presentations.
  • Self-motivated, quick to learn independently, and able to work under pressure.
  • Interest in building a long-term relationship with a growing company.
  • Additional platform experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, and similar tools is a plus.

Benefits

  • Equal Opportunity Employer committed to diversity, inclusion, and a people-first culture.
  • No application, processing, or training fees at any stage of the hiring process.
  • Opportunity to work at a tech-enabled growth firm with proprietary technology and large-scale media accounts.

Interested in this position?

Apply directly on the company website

Apply Now

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