Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own end-to-end management and strategic oversight of assigned paid media accounts.
  • Lead day-to-day execution, optimization, pacing, and reporting for held accounts.
  • Develop paid media strategy, roadmaps, testing plans, and campaign ideation.
  • Manage and mentor a small team of Media Managers, delegating work and developing their skills.
  • Partner with Account Managers and the Media Director to align media plans with client goals and efficiency targets.
  • Serve as the primary internal and external point of contact for owned accounts.
  • Generate reporting, write insights, and communicate recommendations to clients.
  • Maintain account performance through optimizations, structural updates, bidding changes, conversion updates, and copy revisions.
  • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion elements.
  • Continuously evaluate and improve full-funnel paid media structures and expand the firm’s paid media offerings.

Requirements

  • 6-10+ years of paid media experience.
  • Experience managing multiple paid media accounts with monthly budgets ranging from $100K to $1MM.
  • Experience developing paid media strategy, media plans, competitive research, testing, and measurement frameworks across multiple channels.
  • Experience with Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and social platforms such as LinkedIn and TikTok.
  • Experience with full-funnel strategy, video, and lead generation.
  • Experience with Google Analytics, GTM, and conversion/optimization strategy; GA4 knowledge is a plus.
  • Ability to write ad copy, guide creative strategy, identify asset needs, and set a creative testing cadence.
  • Client relationship management experience with a focus on reporting insights and optimizing toward business goals.
  • Team management experience.
  • Advanced spoken and written English proficiency is required.

Interested in this position?

Apply directly on the company website

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