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Sr Integrated Media Planner

35 minutes ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Apply Now
Basis Technologies

Basis Technologies

Basis Technologies offers a highly automated and comprehensive digital advertising platform designed to enhance the efficiency and effectiveness of digital marketers, providing customizable solutions that cater to a wide range of business needs across ...

Media
1K-5K
$30M raised
View All Jobs 5

Description

  • Manage account stewardship and media services for a portfolio of brand and agency advertisers.
  • Develop, quality check, and present integrated media plans and recommendations to client stakeholders.
  • Partner with research, strategy, and analytics teams to align media strategies with business objectives and success measures.
  • Mentor and train junior planning team members.
  • Use syndicated research and market insights to support media strategy rationale and client POVs.
  • Negotiate with vendors to secure inventory and pricing for client campaigns.
  • Maintain strong internal relationships with ad operations, campaign analytics, and search/social planning teams.
  • Manage insertion orders, media plan revisions, publisher IO approvals, and campaign actualization to meet budget and KPI goals.
  • Assist Finance with billing execution and discrepancy resolution.
  • Complete traffic sheets and support creative asset gathering and instructions as needed.

Requirements

  • 4+ years of experience in digital media buying and planning.
  • Previous experience in client servicing roles.
  • Previous experience mentoring junior team members.
  • Strong understanding of programmatic media and real-time bidding.
  • Strong proficiency in holistic media planning fundamentals and media planning tools.
  • Experience with syndicated research tools.
  • Experience working alongside a Demand Side Platform (DSP).
  • Advanced Excel and PowerPoint skills.
  • Hands-on DSP buying experience (preferred).
  • Experience with a 3rd party ad server and digital reporting dashboards such as Datorama (preferred).
  • Basis Certification (preferred).
  • Strong written and verbal communication skills.
  • Strong issue-resolution, problem-solving, and strategic thinking skills.
  • Ability to work effectively in a cross-functional team environment.
  • Commitment to inclusive, respectful collaboration and continuous learning.

Benefits

  • Salary range of $77,216 to $97,000 per year.
  • Total compensation may include bonuses and equity.
  • Competitive benefits package.
  • Flexible work week.
  • 401(k)/RRSP matching.
  • Mental health support.
  • Paid sabbaticals.
  • Generous parental leave.
  • Flexible remote, hybrid, or on-site work options.

Interested in this position?

Apply directly on the company website

Apply Now

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