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Sr Integrated Media Planner

6 hours, 34 minutes ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Apply Now
Basis Technologies

Basis Technologies

Basis Technologies offers a highly automated and comprehensive digital advertising platform designed to enhance the efficiency and effectiveness of digital marketers, providing customizable solutions that cater to a wide range of business needs across ...

Media
1001-5000
$30M raised
View All Jobs 5

Description

  • Develop, quality-control, and present integrated media plans and recommendations to client stakeholders.
  • Partner with research and strategy teams to build media strategies supported by syndicated research.
  • Align media strategies with client business objectives, KPIs, and measures of success in collaboration with analytics teams.
  • Negotiate with vendors to secure media inventory and pricing for clients.
  • Manage insertion orders, publisher IO approvals, post-IO plan revisions, and campaign actualization.
  • Monitor campaign budgets and KPIs to ensure full delivery and performance.
  • Support finance with billing execution and discrepancy resolution.
  • Complete traffic sheets and coordinate creative assets and campaign instructions.
  • Cultivate relationships across ad operations, analytics, search, social, sales, and client development teams.
  • Mentor junior planning team members and provide clients with perspectives on digital advertising trends and innovations.

Requirements

  • At least 5 years of relevant experience or an equivalent combination of education, training, and experience.
  • 4+ years of digital media buying and planning experience.
  • Experience mentoring junior team members.
  • Strong knowledge of programmatic media, real-time bidding, and how digital channels work together.
  • Proficiency in holistic media planning fundamentals and media planning tools.
  • Experience using syndicated research tools and working with a demand-side platform (DSP).
  • Strong strategic thinking, client service, communication, problem-solving, and cross-functional collaboration skills.
  • Advanced Excel and PowerPoint skills.
  • Commitment to inclusive, respectful collaboration and equitable decision-making.
  • Hands-on DSP buying experience, third-party ad server experience, digital reporting dashboard experience such as Datorama, and Basis Certification are preferred.

Benefits

  • Flexible work week and remote, hybrid, or on-site work options across the U.S. and Canada.
  • 401(k)/RRSP matching.
  • Mental health support.
  • Paid sabbaticals.
  • Generous parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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