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Paid Media Strategist

1 hour, 36 minutes ago
Nicaragua
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Content Marketing Email Marketing Google Analytics Influencer Marketing Keyword Research Scrum SEO Shopify Social Media Marketing
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Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 130

Description

  • Own the execution, performance, and growth of paid media advertising campaigns within a book of business.
  • Manage paid search campaigns across clients of varying sizes, industries, and business types.
  • Perform daily optimizations and make high-level strategy changes to improve campaign results.
  • Analyze campaign performance data and client source-of-truth data to create action plans.
  • Lead reporting, client communication, and ongoing performance insights.
  • Execute keyword research, ad copy development, bid optimizations, and routine campaign management.
  • Collaborate with account leadership to evolve paid media strategy within the broader media mix.
  • Participate in weekly department scrums, training sessions, and development of training materials.
  • Use AI tools, outsourced resources, and the Nova ecosystem to improve workflows and business processes.

Requirements

  • 2-3 years of digital marketing experience, including 1+ year in an agency setting.
  • Minimum 2 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Advanced spoken and written English required.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated, quick to learn independently, and able to work with a strong work ethic.
  • Excellent interpersonal skills and interest in a long-term role with a growing company.

Interested in this position?

Apply directly on the company website

Apply Now

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