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Paid Media Senior Performance Analyst

4 hours, 33 minutes ago
Honduras
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads TikTok
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 132

Description

  • Lead paid advertising strategy and performance marketing for key enterprise accounts to achieve client goals.
  • Own execution, performance, and growth for the paid advertising service within the assigned book of business.
  • Serve as the primary escalation point for complex client accounts and resolve roadblocks, difficult conversations, and account issues.
  • Apply advanced cross-channel expertise in attribution, incrementality, and measurement to improve client outcomes.
  • Oversee campaign execution and quality assurance to prevent errors and protect revenue.
  • Ensure accurate budget pacing and advise clients and internal teams on budget changes.
  • Maintain strong communication with clients and internal stakeholders through strategic and performance discussions.
  • Mentor, coach, and train team members to elevate capability and address knowledge gaps.
  • Conduct training on platforms, tools, industry trends, and best practices.
  • Collaborate on new business pitches, account audits, and strategic recommendations.
  • Leverage AI technologies to improve workflows, insights, and performance.
  • Support leadership in owning and improving a core pillar of the department’s business.

Requirements

  • 5-6 years of digital marketing experience, including 4+ years in an agency setting.
  • At least 3 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development on enterprise-level accounts.
  • Significant campaign management experience in 3 or more additional campaign types such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • At least 3 years of hands-on experience with Meta direct response campaigns.
  • Lead generation and B2B experience.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Expert knowledge of funnel marketing and paid advertising across the marketing funnel.
  • Strong ability to interpret marketing data and turn it into meaningful insights.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Confident in client-facing presentations and communication.
  • Advanced spoken and written English skills are required.
  • Experience with additional platforms such as TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus.

Benefits

  • Equal Opportunity Employer commitment with a strong focus on diversity and inclusion.
  • No application, processing, or training fees at any stage of the recruitment process.
  • Opportunity to work at a tech-enabled growth marketing firm serving leading and emerging companies.
  • Access to a team-oriented, people-first culture that values diverse backgrounds and experiences.

Interested in this position?

Apply directly on the company website

Apply Now

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