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Paid Advertising Strategist

2 hours, 39 minutes ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
E-commerce Email Marketing Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 113

Description

  • Own the execution, performance, and growth of paid advertising campaigns across a book of business.
  • Build and manage paid social and paid media campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
  • Execute campaign production end to end, coordinating with Specialists when needed.
  • Lead optimization efforts to improve performance against client goals.
  • Manage client budgets and advise on budget adjustments based on performance and expertise.
  • Own strategic communication internally and with client teams, including progress recaps and recommendations.
  • Conduct keyword research, write ad copy, and perform bid optimizations and routine campaign management.
  • Own performance reporting and create presentations that clearly communicate results, insights, and next steps.
  • Use data, AI technologies, and Power Digital’s Nova ecosystem to improve business processes and campaign strategy.

Requirements

  • 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
  • At least 2 years of direct response marketing experience in eCommerce, lead generation, or B2B.
  • At least 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • At least 2 years of hands-on experience with search engine marketing.
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience with one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Strong written and verbal communication, organizational, project management, and interpersonal skills, with the ability to learn quickly and work independently.
  • Interest in a long-term role with a growing company.
  • Ability to work legally in the U.S. in a 100% remote, in-office, or hybrid arrangement.

Benefits

  • Base salary plus commission opportunities.
  • Robust medical, dental, and vision insurance with up to 100% employer contribution toward the employee monthly premium.
  • 401(k) plan with 4% employer matching.
  • Unlimited time off available on day one.
  • Flexible work environment with remote, in-office, or hybrid options.
  • Employee Assistance Program (EAP).
  • 12 observed U.S. national holidays plus 2 mental health recharge days per year.
  • Ongoing employee development programs and quarterly awards with prize money and recognition.

Interested in this position?

Apply directly on the company website

Apply Now

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