Growth Marketing Lead, Metasearch & Paid Social

2 hours, 6 minutes ago
Full-time
Lead
Marketing and Growth
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008

Description

  • Develop and execute a global performance marketing strategy across metasearch and display channels, including programmatic, paid social, and mobile.
  • Develop and optimize bidding strategies to improve revenue and efficiency.
  • Own account management for key metasearch partners and drive growth through placements, CTR improvements, and new partnership initiatives.
  • Manage campaign execution, including audience management, creative testing, budget setup, and bidding operations.
  • Maintain a data-driven optimization approach and design and evaluate experiments to improve performance.
  • Lead end-to-end creative brief development and execution in collaboration with brand and creative teams.
  • Lead regional pilots across metasearch and display channels.
  • Partner with leadership and engineering to identify and improve channel performance, including AI-related opportunities.

Requirements

  • 9+ years of experience in Growth Marketing or a related function within a consumer-facing, fast-paced ecommerce company.
  • Proven experience managing performance marketing programs at scale for large, global consumer brands, including metasearch and/or programmatic paid social.
  • Deep understanding of feed-based marketing and the technical architecture behind metasearch and display channels.
  • Strong knowledge of marketing technology stacks, data pipelines, tracking, testing, and analytics.
  • Advanced Excel skills, including functions and pivot tables.
  • Proficiency writing and executing SQL queries is preferred.
  • Experience working with strong brand guidelines and delivering high-quality creative execution.
  • Experience collaborating with teams across different regions and understanding regional growth opportunities.
  • Strong verbal and written communication skills, including the ability to interpret results and present insights to stakeholders and senior leadership.
  • Exceptional project management, organization, and attention to detail.
  • Experience working with globally distributed teams and comfort operating across time zones.
  • Availability that overlaps with US Pacific Time (PST).

Benefits

  • Annual base pay range of €96,000 to €120,000 EUR for France.
  • Potential eligibility for bonus.
  • Potential eligibility for equity.
  • Potential eligibility for benefits.
  • Employee Travel Credits.
  • Remote work based in the United Kingdom or France, with occasional in-person meetings in London or Paris.

Interested in this position?

Apply directly on the company website

Apply Now

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