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Fashion Paid Advertising Strategist

1 hour, 39 minutes ago
Colombia
Full-time
Junior
Paid Media Specialist
Marketing and Growth
E-commerce Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 138

Description

  • Own the execution, performance, and growth of paid social and paid media campaigns across a book of business.
  • Manage campaign builds and production across channels, including coordination with Specialists when needed.
  • Lead optimizations to improve performance against client goals.
  • Manage client budgets and advise on budget adjustments based on performance and expertise.
  • Own internal strategic communication for client teams and coordinate tactical needs across stakeholders.
  • Provide weekly client progress recaps with performance insights and future recommendations.
  • Handle reporting, presentation creation, and communication of results to clients and key stakeholders.
  • Conduct keyword research, ad copy development, bid optimizations, and routine campaign management.
  • Collaborate with account leadership to shape and evolve channel strategy within the broader media mix.
  • Use AI technologies and Power Digital’s Nova ecosystem to improve processes and support performance.

Requirements

  • 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
  • At least 2 years of direct response marketing experience in e-commerce, lead generation, or B2B.
  • At least 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • At least 2 years of hands-on experience with search engine marketing.
  • Experience with bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience with one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office Suite tools.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Advanced spoken and written English proficiency is required.

Benefits

  • Power Digital is a people-first company that emphasizes diversity, inclusion, and a strong team culture.
  • The company does not charge any application, processing, or training fees at any stage of the hiring process.
  • Employees work with a proprietary technology platform, Nova, used to support strategic marketing planning and analysis.

Interested in this position?

Apply directly on the company website

Apply Now

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