RemoteLeaf Logo
Log in Sign up

Growth Strategy Lead (Remote)

3 weeks ago
Canada
Full-time
Senior
Marketing Strategist
Marketing and Growth
Content Marketing
Apply Now
PolicyMe

PolicyMe

PolicyMe is a digital life insurance solution in Canada, offering affordable and fully underwritten term life and critical illness insurance. With a simple online application process, personalized coverage and term advice, and non-commissioned advisors...

Insurance
11-50
Founded 2018
$22M raised
View All Jobs 11

Description

  • Develop go-to-market strategy for new customer segments, product launches, and future partner launches.
  • Build customer and market understanding through primary research, funnel analysis, advisor call reviews, and competitive pricing analysis.
  • Own segment prioritization by determining which audiences can be won profitably and where to invest.
  • Individually conduct analysis, develop positioning, and work hands-on with channel teams on campaign execution.
  • Design and run go-to-market experiments to validate segments, messaging, and channels at small scale.
  • Decide what to scale, iterate, or discontinue based on data and experimentation results.
  • Create playbooks from successful experiments so broader teams can execute and repeat them.
  • Strengthen positioning and customer voice for high-performing product lines in partnership with content and paid teams.
  • Coordinate launch readiness with Product, Sales, and Operations to support new product rollouts.
  • Build context on B2B2C partner programs to support future partner launches.

Requirements

  • 4–6 years of experience in strategy consulting, investment banking, growth/strategy at a high-growth startup, or brand/category management at a top CPG company.
  • Ideally some operating experience at a startup or scale-up.
  • Strong analytical ability to structure ambiguous problems, perform analysis independently, and turn it into clear recommendations.
  • Track record of solving difficult problems and persisting until they are resolved.
  • Strong customer instinct and willingness to speak directly with customers rather than rely only on assumptions.
  • Comfort building models as needed to support decisions.
  • Hands-on, doer mindset with the ability to operate without delegation support.
  • AI-native approach, using AI daily to research, analyze, and produce faster.
  • Comfort owning a number and being measured against it quarterly.
  • Strong communication skills to align executives, channel owners, and product teams.
  • Based in the Greater Toronto Area.
  • No insurance experience required; curiosity and work ethic are more important.

Benefits

  • Generous PTO, including 20 vacation days.
  • Comprehensive benefits plan with premiums paid in full by PolicyMe.
  • Investment in professional development, including an L&D budget and AI tooling budget.
  • Performance reviews twice a year with ongoing feedback.
  • Remote-first flexibility with the option to work from home or the Toronto office.
  • Stock options based on performance.
  • Total target cash compensation of $140,000–$155,000 CAD, depending on experience.
  • Twice-yearly in-person team gatherings with travel covered by the company.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Zscaler

Senior Manager, Brand Buzz, Data & Policy

Zscaler 1K-5K Internet Software & Services

Zscaler is hiring a US remote Senior Manager, Brand Buzz, Data & Policy Communications to lead partnership PR, data storytelling, and public sector communications for its Marketing & Communications team.

United States Full-time Senior Content Marketing Manager Marketing Strategist
$150k-$215k
Content Marketing Cybersecurity
10 hours, 48 minutes ago
#paid

Lead Strategist

#paid 51-250 Media

#paid is hiring a Strategy Lead to own high-stakes proposals and strategic account support for a creator marketing marketplace serving major brands.

Anywhere Full-time Lead Account Manager Marketing Strategist
$11k-$12k
1 day, 10 hours ago
AlgaeCal

Marketing Campaign & Strategy Leader

AlgaeCal 51-250 Health Care Providers & Services

AlgaeCal is hiring a Marketing Campaign & Strategy Leader to drive coordinated D2C ecommerce campaigns and revenue growth across the full customer journey.

Canada Full-time Senior Marketing Manager Marketing Strategist
Affiliate Marketing Digital Marketing E-commerce Email Marketing Influencer Marketing
1 day, 10 hours ago
Launch Potato

Lead Creative Strategist

Launch Potato 51-250 Professional Services

Launch Potato is hiring a Creative Strategist to lead upstream creative strategy and briefing for performance-driven digital media campaigns across its portfolio brands.

United States Full-time Lead Content Strategist Marketing Strategist
$100k-$125k
Copywriting
2 days, 9 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers