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Senior Growth Marketing Manager (Direct Mail)

1 month ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Email Marketing SQL
Apply Now
Point

Point

Point is a leading home equity platform that offers homeowners up to $500k through Home Equity Investments (HEI) with no monthly payments. By buying a fraction of properties, Point empowers homeowners to access the wealth locked in their home equity. W...

Real Estate
251-1K
Founded 2015
$169M raised
View All Jobs 16

Description

  • Own and scale Point’s direct-to-consumer direct mail prescreen program, its highest-volume marketing channel.
  • Develop and test advanced targeting strategies, including triggers, third-party list buys, and ITAs, to grow volume efficiently.
  • Analyze campaign performance across direct mail and digital channels to measure ROI and identify optimizations.
  • Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting.
  • Write creative briefs and lead cross-functional development, iteration, and testing of creative concepts across mail and digital channels.
  • Work with creative/content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
  • Coordinate across Data Science, Creative/Content, and Marketing Analytics teams to align targeting, creative, and measurement.
  • Manage relationships with agencies and vendors to ensure timely, high-quality, performance-oriented delivery.
  • Run experiments on creative, targeting, and mail decision optimization to support growth while managing risk.
  • Oversee complex, multi-workstream projects and manage direct mail and cross-channel acquisition budgets.

Requirements

  • 7+ years of experience in growth or performance marketing.
  • 3+ years managing prescreen direct mail programs at scale (3M+ mail pieces per month), ideally in consumer lending or financial services, required.
  • Hands-on ability to write SQL queries and conduct independent performance analysis is desired.
  • Experience authoring creative briefs and managing creative development, testing, and production workflows.
  • Proven ability to partner effectively across technical and creative teams.
  • Experience orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
  • Strong project management and communication skills with exceptional attention to detail.
  • Bachelor’s degree required; advanced degree is a plus.
  • Experience in consumer lending or financial services is strongly preferred.
  • Ability to work remotely while residing in one of Point’s approved states of operation.

Benefits

  • Competitive annual base salary of $125,000–$172,000 depending on location, plus equity and other compensation components.
  • Comprehensive medical, dental, and vision coverage with FSA and HSA options.
  • Unlimited paid time off plus 10 company holidays.
  • Fully remote work option with support for on-site work at the Palo Alto HQ.
  • Fully paid parental leave, including supplemental pay, additional leave, and transition time.
  • 401(k) retirement plan, life insurance, and short- and long-term disability coverage.
  • Monthly stipends for internet, mobile plans, and wellness perks, plus one-time home office reimbursement.
  • Company-provided equipment, including a MacBook and monitor.

Interested in this position?

Apply directly on the company website

Apply Now

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