Point

Point is a leading home equity platform that offers homeowners up to $500k through Home Equity Investments (HEI) with no monthly payments. By buying a fraction of properties, Point empowers homeowners to access the wealth locked in their home equity. W...

Real Estate

Financials

251-1K (330)

Founded 2015

$169M raised

16 open positions

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Senior Growth Marketing Manager (Direct Mail)

1 hour, 49 minutes ago

United States

Full-time

Senior

Growth Marketing Manager

Marketing and Growth

Email Marketing SQL

Apply Now

Point

Real Estate

251-1K

Founded 2015

$169M raised

View All Jobs 16

Description

Own and scale Point’s direct-to-consumer direct mail prescreen program, its highest-volume marketing channel.
Develop and test advanced targeting strategies, including triggers, third-party list buys, and ITAs, to grow volume efficiently.
Analyze campaign performance across direct mail and digital channels to measure ROI and identify optimizations.
Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting.
Write creative briefs and lead cross-functional development, iteration, and testing of creative concepts across mail and digital channels.
Work with creative/content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
Coordinate across Data Science, Creative/Content, and Marketing Analytics teams to align targeting, creative, and measurement.
Manage relationships with agencies and vendors to ensure timely, high-quality, performance-oriented delivery.
Run experiments on creative, targeting, and mail decision optimization to support growth while managing risk.
Oversee complex, multi-workstream projects and manage direct mail and cross-channel acquisition budgets.

Requirements

7+ years of experience in growth or performance marketing.
3+ years managing prescreen direct mail programs at scale (3M+ mail pieces per month), ideally in consumer lending or financial services, required.
Hands-on ability to write SQL queries and conduct independent performance analysis is desired.
Experience authoring creative briefs and managing creative development, testing, and production workflows.
Proven ability to partner effectively across technical and creative teams.
Experience orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
Strong project management and communication skills with exceptional attention to detail.
Bachelor’s degree required; advanced degree is a plus.
Experience in consumer lending or financial services is strongly preferred.
Ability to work remotely while residing in one of Point’s approved states of operation.

Benefits

Competitive annual base salary of $125,000–$172,000 depending on location, plus equity and other compensation components.
Comprehensive medical, dental, and vision coverage with FSA and HSA options.
Unlimited paid time off plus 10 company holidays.
Fully remote work option with support for on-site work at the Palo Alto HQ.
Fully paid parental leave, including supplemental pay, additional leave, and transition time.
401(k) retirement plan, life insurance, and short- and long-term disability coverage.
Monthly stipends for internet, mobile plans, and wellness perks, plus one-time home office reimbursement.
Company-provided equipment, including a MacBook and monitor.

Interested in this position?

Apply directly on the company website

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