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Senior Analyst, Marketing Analytics

1 month, 2 weeks ago
United States
Full-time
Mid Level
Data Analyst
Data Science and Analytics
dbt GitHub Google Tag Manager SEM SQL Tableau
Apply Now
Point

Point

Point is a leading home equity platform that offers homeowners up to $500k through Home Equity Investments (HEI) with no monthly payments. By buying a fraction of properties, Point empowers homeowners to access the wealth locked in their home equity. W...

Real Estate
251-1K
Founded 2015
$169M raised
View All Jobs 8

Description

  • Build and maintain performance dashboards in Sigma for paid media channel owners.
  • Write, update, and maintain SQL queries and dbt models for reporting and analysis.
  • Configure and QA pixels in Google Tag Manager and manage conversion uploads through Hightouch.
  • Monitor campaign performance across SEM, Paid Social, Display, and CTV and provide clear root-cause analysis when results shift.
  • Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
  • Contribute to attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV.
  • Maintain accurate and reliable measurement infrastructure and troubleshoot issues as they arise.
  • Collaborate closely with channel owners on measurement, reporting, and optimization needs.

Requirements

  • 3-5 years of experience in marketing or media analytics.
  • Experience in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
  • Strong SQL skills with the ability to write and debug queries independently.
  • Exposure to dbt and GitHub is required.
  • Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
  • Solid understanding of paid media metrics such as CPC, CPA, ROAS, and CAC.
  • Familiarity with martech and measurement tooling, including pixel configuration, conversion tracking, and troubleshooting.
  • Experience with Google Tag Manager and/or Hightouch.
  • Familiarity with attribution concepts; experience with incrementality testing or Media Mix Modeling is a plus.
  • Self-directed and comfortable moving projects forward with minimal guidance.
  • Comfortable using AI tools as part of day-to-day workflow.
  • Must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Benefits

  • Comprehensive medical, dental, and vision coverage with FSA and HSA options.
  • Unlimited paid time off plus 10 company holidays.
  • Fully remote work in the U.S. with an optional in-person environment at the Palo Alto HQ.
  • Fully paid parental leave, including supplemental leave beyond state PFL where applicable.
  • Meaningful equity in the company.
  • 401(k) retirement plan plus guaranteed life insurance and short- and long-term disability coverage.
  • Monthly stipends for internet, mobile plans, and wellness perks, plus a one-time home office reimbursement and company-provided equipment.
  • Annual base salary of $110,200-$121,800 in Tier 1, $97,850-$108,150 in Tier 2, or $91,200-$100,800 in Tier 3, plus equity and benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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