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Lifecycle Marketing Manager (Leads & Reactivation)

1 hour, 1 minute ago
United Kingdom
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Asana Email Marketing JIRA SQL
Apply Now
Playlist

Playlist

Playlist is a music-based website and mobile app that allows users to search, create, and share custom playlists with friends. With a fully licensed, ad-supported streaming service, Playlist combines music and messaging for unprecedented engagement, pi...

Media
11-50
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Description

  • Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads across email, push, in-app, and SMS.
  • Analyze engagement, cohort, and customer behavior data to identify drivers of reactivation, lead conversion, and churn recovery.
  • Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing.
  • Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools.
  • Design, run, and analyze A/B tests to improve reactivation, lead-to-activation, and engagement KPIs.
  • Map consumer flows, identify friction points, and recommend scalable solutions or short-term tests.
  • Define lifecycle KPIs, maintain reporting, and share insights, forecasts, variance explanations, and recommendations with stakeholders.
  • Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and growth initiatives.

Requirements

  • 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role.
  • Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels.
  • Experience owning lifecycle programs from strategy through execution, measurement, and optimization.
  • Strong analytical skills with the ability to turn data into actionable insights, testing plans, and business recommendations.
  • Experience designing testing strategies, running A/B tests, and using results to improve campaign performance.
  • Strong project management and organizational skills with the ability to manage multiple programs and campaigns with minimal oversight.
  • Strong Excel skills and working knowledge of basic SQL for self-serve data pulls.
  • Familiarity with Braze or a comparable email or lifecycle service provider.
  • Experience using project management software such as Asana or JIRA.

Interested in this position?

Apply directly on the company website

Apply Now

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