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Content Marketing Manager

22 hours, 22 minutes ago
United States
Full-time
Mid Level
Content Marketing Manager
Marketing and Growth
Content Marketing Google Analytics Hive SEO Social Media Marketing
Apply Now
Perforce Software

Perforce Software

Perforce Software provides enterprise-scale development tools, including version control, application lifecycle management, and agile planning, enabling innovative organizations to build complex digital products efficiently and with high quality throug...

Internet Software & Services
251-1K
Founded 1995
$20M raised
View All Jobs 3

Description

  • Develop and execute content strategies aligned with business objectives, product launches, customer journeys, and revenue goals.
  • Apply SEO and AEO practices to improve visibility in organic search and LLM results.
  • Build and manage editorial calendars supporting awareness, thought leadership, and pipeline generation.
  • Identify content gaps and market opportunities through customer insights, competitive research, and analytics.
  • Create and oversee blogs, technical articles, case studies, customer stories, solution briefs, landing pages, e-books, white papers, and reports.
  • Translate complex technical concepts into audience-specific narratives for developers, technical artists, engineering leaders, and executives.
  • Guide the development of video demos and tutorials with design teams and subject matter experts.
  • Measure and optimize content performance based on engagement, pipeline contribution, and revenue impact.
  • Conduct content audits, refresh and repurpose high-performing content, and improve operational processes.
  • Use approved AI tools for research, content development, analysis, and productivity while validating accuracy and quality.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
  • 4+ years of B2B content marketing experience, preferably in enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology.
  • Demonstrated success developing content programs that support brand awareness and revenue growth.
  • Experience collaborating with product marketing, demand generation, sales teams, and technical subject matter experts.
  • Ability to translate technical subject matter into clear, compelling content.
  • Strong storytelling, content development, project management, and stakeholder management skills.
  • Understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping.
  • Proficiency with Google Analytics, Google Search Console, BrightEdge, or similar analytics and SEO platforms; experience with Hive is relevant.
  • Ability to independently manage multiple priorities in a fast-paced environment.
  • Experience marketing developer-focused products, managing thought leadership or social advocacy programs, and using AI tools is preferred.

Benefits

  • Medical, dental, and vision benefits.
  • Retirement benefits and life insurance.
  • Wellness programs and total time off.
  • Additional employee perks offered by Perforce.
  • Employee rewards and opportunities within an established, privately held company.

Interested in this position?

Apply directly on the company website

Apply Now

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