Content Marketing Manager, Professional Learning & Growth

3 weeks, 3 days ago
Full-time
Mid Level
Marketing and Growth
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928

Description

  • Own the professional learning portfolio and go-to-market calendar.
  • Lead cross-functional projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and marketing teams.
  • Create landing pages, course descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials.
  • Develop and execute strategies to drive awareness, registrations, subscriptions, repeat engagement, and portfolio growth.
  • Use learner feedback, participation data, market insights, and performance metrics to improve offerings and identify opportunities.
  • Review learning materials for quality, audience fit, and brand alignment.
  • Use AI and other marketing technologies to improve content development, productivity, and learner experience.

Requirements

  • 4+ years of experience in content marketing or a related field, ideally in education, EdTech, professional learning, online learning, or an educator-facing environment.
  • Hands-on experience creating marketing content and bringing educational offerings, digital products, courses, events, or similar programs to market.
  • Strong short- and long-form writing and editorial skills.
  • Experience managing complex cross-functional projects from idea through execution.
  • Ability to collaborate with subject matter experts and specialized content owners.
  • Creative, organized, audience-focused, and commercially aware, with the ability to use performance insights to guide decisions.
  • Bachelor’s degree required; marketing, communications, education, instructional design, English, journalism, or a related field preferred.
  • Experience as an educator, former teacher, or in another teacher-facing role preferred.
  • Experience with subscription products, learning platforms, digital content libraries, or professional learning portfolios preferred.
  • Familiarity with content management, email marketing, project management, learning management, analytics, and AI-assisted tools such as Claude preferred.

Benefits

  • Meaningful ownership of a new professional learning growth area.
  • Opportunity to work with experienced faculty and an established content marketing team.
  • Creative and strategic work with visible impact on educators’ professional development.
  • Mission-driven, inclusive workplace committed to diversity and equal opportunity.
  • Human-reviewed application and a streamlined, transparent hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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