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Marketing Cloud Specialist - Salesforce

3 weeks ago
Anywhere
Full-time
Mid Level
Salesforce Developer
Software Development
Agile ClickUp HIPAA JIRA Salesforce Scrum SQL
Apply Now
Penrod

Penrod

Penrod is a culture-driven consulting agency and trusted Salesforce partner specializing in healthcare and life sciences. They help businesses develop and implement cloud solutions to create customer success, focusing on Salesforce automation, CRM cons...

Professional Services
51-250
Founded 2012
$8M raised
View All Jobs 4

Description

  • Build, test, and deploy email campaigns, journeys, automations, and audience segments in Salesforce Marketing Cloud.
  • Configure and maintain Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Contact Builder based on client needs.
  • Develop dynamic content, personalization rules, data extensions, and AMPscript logic for marketing programs.
  • Support list management, subscriber hygiene, and data quality processes to maintain deliverability and compliance.
  • Implement and troubleshoot Marketing Cloud Connect and Sales/Service Cloud integrations.
  • Ensure marketing execution follows HIPAA and healthcare data compliance requirements.
  • Triage, prioritize, and resolve support tickets and enhancement requests within agreed SLAs.
  • Perform regular account health checks and proactively identify platform issues before they affect client operations.
  • Document configurations, solution decisions, and known issues to maintain account continuity.
  • Generate campaign performance reports, engagement analytics, and platform usage summaries for client stakeholders.
  • Translate reporting insights into actionable recommendations and identify optimization opportunities.
  • Partner with Lead Consultants and Project Managers to keep workstreams moving independently and flag scope, risk, or satisfaction concerns early.
  • Document reusable processes, templates, and best practices for internal knowledge sharing.

Requirements

  • 3+ years of hands-on Salesforce Marketing Cloud experience with the ability to independently own campaign execution and platform configuration.
  • Proficiency with core Marketing Cloud studios: Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
  • Experience with AMPscript, SSJS, and SQL for dynamic content, data extension queries, and automation logic.
  • Working knowledge of Marketing Cloud Connect and Salesforce CRM integration patterns.
  • Familiarity with data extension management, audience segmentation, and subscriber lifecycle best practices.
  • Understanding of email deliverability, CAN-SPAM/CASL compliance, and sender reputation management.
  • Active Salesforce certification required: Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator at minimum.
  • Experience managing client-facing support engagements, including ticket triage, SLA adherence, and stakeholder communication.
  • Ability to work independently, self-prioritize across multiple accounts, and operate with minimal day-to-day oversight.
  • Strong written communication skills and comfort leading client calls and delivering status updates.
  • Additional Marketing Cloud certifications strongly preferred, such as Marketing Cloud Consultant or Marketing Cloud Developer.
  • Experience supporting Health & Life Sciences clients and handling HIPAA-related data requirements.
  • Exposure to Marketing Cloud Intelligence (Datorama) for reporting and analytics.
  • Familiarity with Salesforce Health Cloud or Service Cloud in Marketing Cloud integration scenarios.
  • Experience with managed services or retainer-based consulting delivery models.
  • Comfort working in Agile/Scrum environments and using tools such as Jira, ClickUp, or Salesforce cases.
  • Prior experience at a Salesforce consulting partner or systems integrator.

Benefits

  • $100,000 to $110,000 annual salary.
  • 100% employer-paid medical, dental, and vision premiums for eligible employees.
  • 401(k) with 4% company match and no vesting period.
  • Unlimited PTO plus Volunteer Time Off.
  • Paid parental leave for birthing and non-birthing parents.
  • Monthly wellness and phone stipends.
  • Employer-paid short-term disability, life insurance, accident insurance, and critical illness coverage.
  • Training cost coverage and opportunities for continuous learning and career development.

Interested in this position?

Apply directly on the company website

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